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P2P Hospitality

Big brand hotels adopt newer business models to attract younger travelers

Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic.

Workshop Question - What smaller brands are on the rise in your industry and how can you collaborate with them instead of competing?

SCORE 6.2

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Activity

Freshness

Megatrends

Patterns

6 Featured, 46 Examples: 112,800 Total Clicks

Date Range: Aug 15 - Apr 18

Trending: This Year and Warm

Consumer Insight Topics: World Business Hip Hotels Travel New Ventures

Featured Examples

Hotel-Branded Pop-Ups - SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection

SCORE 7.2

Warm 7,148 Clicks Pub: Jun 14, 16

Hotel-Branded Pop-Ups

SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection

SIXTY Hotels is a hospitality company who offers luxury accommodation in major cities like Beverly Hills, Miami South Beach and New York City. The brand recently collaborated with Knowlita, an art... [More]

Spontaneous Travel Tour Bookings - Vayable Allows Users to Experience the City with Locals

SCORE 6.8

This Year and Warm 706 Clicks Pub: Apr 24, 18

Spontaneous Travel Tour Bookings

Vayable Allows Users to Experience the City with Locals

If one is looking for an efficient and simple travel tour booking experience, one need not look farther than Vayable. The platform proudly connects locals with foreigners, aiming to provide a... [More]

Customizable Minibar Packages - Marriott is Giving Guests More Choice on What's in Hotel Minibars

SCORE 4.7

Average 1,026 Clicks Pub: Jun 7, 17

Customizable Minibar Packages

Marriott is Giving Guests More Choice on What's in Hotel Minibars

Many budget-conscious travelers avoid pulling items from hotel minibars, as they are often conveniently stocked with snacks and refreshments that come at a high cost. Marriott is now looking to... [More]

Automated P2P Check-In Services - 7-Eleven Offers an Efficient & Convenient Travel Experience

SCORE 6.7

This Year and Warm 598 Clicks Pub: Apr 24, 18

Automated P2P Check-In Services

7-Eleven Offers an Efficient & Convenient Travel Experience

This automated P2P travel check-in service is secure and convenient. Seeking to boost the experience of visitors, 7-Eleven Japan Co. collaborates with travel agency JTB Corp and private lodging... [More]

SCORE 4.8

Average 2,157 Clicks Pub: Mar 8, 16

Millennial Hotel Concepts

Marriot International's New Moxy Hotels Brand Image Targets Millennials

Marriot International’s new image for its Moxy Hotels lifestyle brand targets Millennials with an appreciation for luxury and convenience. While lavish hotels are typically associated with... [More]

Split Hospitality Programs - Hyatt and Onefinestay Developed a Unique Travel Sharing Partnership

SCORE 2.9

Mild 846 Clicks Pub: Aug 20, 15

Split Hospitality Programs

Hyatt and Onefinestay Developed a Unique Travel Sharing Partnership

Considering that the Global Business Travel Association estimates the American business travel industry alone is worth over $300 billion, the travel sharing economy is being perceived as quite a... [More]