P2P Hospitality

Big brand hotels adopt newer business models to attract younger travelers

Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic.

Workshop Question - What smaller brands are on the rise in your industry and how can you collaborate with them instead of competing?
SCORE 6.8
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103,879 Total Clicks
Aug 15 - Apr 18
This Year and Warm
Featured Examples
Hotel-Branded Pop-Ups - SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection
SCORE 7.3
Warm 6,955 Clicks Pub: Jun 14, 16
Hotel-Branded Pop-Ups
SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection
SIXTY Hotels is a hospitality company who offers luxury accommodation in major cities like Beverly Hills, Miami South Beach and New York City. The brand recently collaborated with Knowlita, an art... [More]
Spontaneous Travel Tour Bookings - Vayable Allows Users to Experience the City with Locals
SCORE 7.4
This Year and Warm 566 Clicks Pub: Apr 24, 18
Spontaneous Travel Tour Bookings
Vayable Allows Users to Experience the City with Locals
If one is looking for an efficient and simple travel tour booking experience, one need not look farther than Vayable. The platform proudly connects locals with foreigners, aiming to provide a... [More]
Customizable Minibar Packages - Marriott is Giving Guests More Choice on What's in Hotel Minibars
SCORE 5
Warm 842 Clicks Pub: Jun 7, 17
Customizable Minibar Packages
Marriott is Giving Guests More Choice on What's in Hotel Minibars
Many budget-conscious travelers avoid pulling items from hotel minibars, as they are often conveniently stocked with snacks and refreshments that come at a high cost. Marriott is now looking to... [More]
Automated P2P Check-In Services - 7-Eleven Offers an Efficient & Convenient Travel Experience
SCORE 7.3
This Year and Warm 467 Clicks Pub: Apr 24, 18
Automated P2P Check-In Services
7-Eleven Offers an Efficient & Convenient Travel Experience
This automated P2P travel check-in service is secure and convenient. Seeking to boost the experience of visitors, 7-Eleven Japan Co. collaborates with travel agency JTB Corp and private lodging... [More]
Millennial Hotel Concepts - Marriot International's New Moxy Hotels Brand Image Targets Millennials
SCORE 4.9
Average 1,889 Clicks Pub: Mar 8, 16
Millennial Hotel Concepts
Marriot International's New Moxy Hotels Brand Image Targets Millennials
Marriot International’s new image for its Moxy Hotels lifestyle brand targets Millennials with an appreciation for luxury and convenience. While lavish hotels are typically associated with... [More]
Split Hospitality Programs - Hyatt and Onefinestay Developed a Unique Travel Sharing Partnership
SCORE 3
Mild 804 Clicks Pub: Aug 20, 15
Split Hospitality Programs
Hyatt and Onefinestay Developed a Unique Travel Sharing Partnership
Considering that the Global Business Travel Association estimates the American business travel industry alone is worth over $300 billion, the travel sharing economy is being perceived as quite a... [More]
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