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P2P Hospitality

Big brand hotels adopt newer business models to attract younger travelers

Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic.
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
79,042 Total Clicks
Aug 15 - Aug 17
Just New and Warm
WorldBusinessHip HotelsTravelNew Ventures
Featured Examples
Hotel-Branded Pop-Ups - SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection
SCORE 8.1
Hot 5,145 Clicks Pub: Jun 14, 16
Hotel-Branded Pop-Ups
SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection
SIXTY Hotels is a hospitality company who offers luxury accommodation in major cities like Beverly Hills, Miami South Beach and New York City. The brand recently collaborated with Knowlita, an art... [More]
Millennial Hotel Concepts - Marriot International's New Moxy Hotels Brand Image Targets Millennials
SCORE 5.5
Warm 998 Clicks Pub: Mar 8, 16
Millennial Hotel Concepts
Marriot International's New Moxy Hotels Brand Image Targets Millennials
Marriot International’s new image for its Moxy Hotels lifestyle brand targets Millennials with an appreciation for luxury and convenience. While lavish hotels are typically associated with... [More]
Split Hospitality Programs - Hyatt and Onefinestay Developed a Unique Travel Sharing Partnership
SCORE 3.4
Mild 355 Clicks Pub: Aug 20, 15
Split Hospitality Programs
Hyatt and Onefinestay Developed a Unique Travel Sharing Partnership
Considering that the Global Business Travel Association estimates the American business travel industry alone is worth over $300 billion, the travel sharing economy is being perceived as quite a... [More]
Soft Brand Hotel Chains - Hyatt Hotels' The Unbound Collection is Geared to Social Media Consumers
SCORE 3.2
Mild 398 Clicks Pub: Mar 3, 16
Soft Brand Hotel Chains
Hyatt Hotels' The Unbound Collection is Geared to Social Media Consumers
World-famous accommodations brand Hyatt Hotels is offering a new soft brand line of hotels geared towards social media consumers looking to experience unique design, luxury stay and a realistic... [More]
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