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P2P Hospitality

Big brand hotels adopt newer business models to attract younger travelers

Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic.
Workshop Question - What smaller brands are on the rise in your industry and how can you collaborate with them instead of competing?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
152,756 Total Clicks
Date Range:
Aug 15 — Apr 18
Trending:
Warm

Featured Examples

Hotel-Branded Pop-Ups
Hotel-Branded Pop-Ups
SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection
SIXTY Hotels is a hospitality company who offers luxury accommodation in major cities like Beverly Hills, Miami South Beach and New York City. The brand recently collaborated with Knowlita, an art... MORE
Spontaneous Travel Tour Bookings
Spontaneous Travel Tour Bookings
Vayable Allows Users to Experience the City with Locals
If one is looking for an efficient and simple travel tour booking experience, one need not look farther than Vayable. The platform proudly connects locals with foreigners, aiming to provide a... MORE
Customizable Minibar Packages
Customizable Minibar Packages
Marriott is Giving Guests More Choice on What's in Hotel Minibars
Many budget-conscious travelers avoid pulling items from hotel minibars, as they are often conveniently stocked with snacks and refreshments that come at a high cost. Marriott is now looking to... MORE
Automated P2P Check-In Services
Automated P2P Check-In Services
7-Eleven Offers an Efficient & Convenient Travel Experience
This automated P2P travel check-in service is secure and convenient. Seeking to boost the experience of visitors, 7-Eleven Japan Co. collaborates with travel agency JTB Corp and private lodging... MORE
Millennial Hotel Concepts
Millennial Hotel Concepts
Marriot International's New Moxy Hotels Brand Image Targets Millennials
Marriot International’s new image for its Moxy Hotels lifestyle brand targets Millennials with an appreciation for luxury and convenience. While lavish hotels are typically associated with... MORE
Split Hospitality Programs
Split Hospitality Programs
Hyatt and Onefinestay Developed a Unique Travel Sharing Partnership
Considering that the Global Business Travel Association estimates the American business travel industry alone is worth over $300 billion, the travel sharing economy is being perceived as quite a... MORE
Soft Brand Hotel Chains
Soft Brand Hotel Chains
Hyatt Hotels' The Unbound Collection is Geared to Social Media Consumers
World-famous accommodations brand Hyatt Hotels is offering a new soft brand line of hotels geared towards social media consumers looking to experience unique design, luxury stay and a realistic... MORE

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