Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Baked Booze Covers

You Can Conceal Your Alcohol in Bread Where It's Considered a Contraband Drink

— May 4, 2015 — Lifestyle
When security and law enforcement are tight, some young adults go to lengths as great as hiding alcohol in bread in order to smuggle it into events. Guards working at the admission to music festivals and the like are on the lookout for bottles of spirits and beer and flasks of all kinds, but they're often likely to miss more creative attempts at drink concealing such as this.

Festival-goers have posted their successful endeavors to bring in and bootleg booze on public grounds. A 40-ounce bottle can be clandestinely stashed in a big loaf of bread by the process of careful cutting and hollowing of baked goods. This volume may be enough for one person to last a full weekend, or for several to share. Mickies and minibar-sized containers can more easily be disguised in smaller bread rolls and pastries for facilitating clever single-serving contraband.

Photo Credit: Andy Chen on Twitter
Trend Themes
1. Creative Drink Concealment - The trend of concealing alcohol in baked goods presents an opportunity for innovative solutions in the security and law enforcement industry to develop better detection methods and prevent smuggling.
2. Bootlegging at Events - The trend of smuggling alcohol into events disguised in bread opens up the opportunity for event organizers and security companies to enhance their screening processes and implement more stringent measures to prevent illegal alcohol consumption.
3. Alternative Alcohol Packaging - The trend of hiding alcohol in bread highlights the potential for innovative packaging solutions in the beverage industry that provide more discreet and convenient ways for consumers to carry and consume their beverages.
Industry Implications
1. Security and Law Enforcement - The trend of concealing alcohol in baked goods calls for disruptive innovation in the security and law enforcement industry to develop better detection methods and prevent smuggling at events and venues.
2. Event Planning and Management - The trend of smuggling alcohol disguised in bread creates a need for event organizers and security companies to enhance their screening and security protocols, providing an opportunity for disruptive innovation in the event planning and management industry.
3. Packaging and Beverage Industry - The trend of hiding alcohol in bread presents an opportunity for disruptive innovation in the packaging and beverage industry to develop alternative and more discreet packaging solutions that cater to consumer preferences for convenience and portability.
5.4
Score
Popularity
Activity
Freshness