World-famous accommodations brand Hyatt Hotels is offering a new soft brand line of hotels geared towards social media consumers looking to experience unique design, luxury stay and a realistic paying point in their travels. The sister line, entitled The Unbound Collection, will feature properties with room rentals more so than chain style accommodations geared at appeasing younger demographics in search of one-of-a-kind experiences.
The Unbound Collection will offer consumers the ability to stay at luxe properties that go beyond consistency in design and stay to provide unique storylines and experiences. The locations vary from historical sites to spas, gearing to a wide range of tastes for the social-media savvy consumer.
The Unbound Collection currently features several hip properties located in Paris, Austin, Kauai and Uruguay with more to open in the coming years.