Fairmont Hotels & Resorts have debuted the 'Beyond LIMITS,' a special collection of first-of-their-kind luxury experiences. Available exclusively at iconic Fairmont properties and other ALL – Accor Live Limitless hotels across North & Central America. These limitless experiences kick off the first week of November 2022 through March 2023.
Each exclusive, immersive experience elevates beyond what was previously thought possible to lead travellers on an unparalleled journey of awe and wonder. Experiences include: live underwater ballet at Fairmont Orchid in Hawaii, cliffside oxygen bar at 7,000 ft at Fairmont Banff Springs in Alberta, and a Symphony in a Cenote, in the lush Mexico jungle at Fairmont Mayakoba -- to name a few.
“When everyone and everything in the travel space claims to be ‘luxurious’, the term loses its genuine value as a point of exclusivity and differentiation. So we posed the question – ‘how can we breathe life back into the luxury experience, what it truly means to go above and beyond expectations, in the limitless ways our Fairmont guests and ALL members deserve?’,” said Jeff Doane, Chief Commercial Officer, Accor North & Central America. “With ‘Beyond LIMITS’, we are able to redefine luxury by challenging the norms of what is expected."
What's Driving This Trend
- Limitless Luxury Experiences
- The trend showcases the emergence of first-of-their-kind luxury experiences.
- Exclusivity Redefined
- The trend highlights the challenge to redefine luxury by challenging the norms of what's expected.
- Immersive Destination Travel
- The trend is focusing on creating unique travel experiences that are immersive and awe-inspiring.
Who This Affects Most
- Hospitality Industry
- There is immense potential for hotels to create exclusive, first-of-its-kind luxury experiences that will set themselves apart from competitors.
- Travel and Tourism Industry
- The industry can benefit from offering unique and immersive experiences, ultimately providing higher levels of satisfaction and customer loyalty.
- Entertainment Industry
- There are opportunities for the industry to participate in creating unique and unforgettable experiences, such as live underwater ballets or cliffside oxygen bars.
