Many budget-conscious travelers avoid pulling items from hotel minibars, as they are often conveniently stocked with snacks and refreshments that come at a high cost.
Marriott is now looking to revamp the tired minibar system with a new Millennial-targeted initiative it calls Build Your Own Mini Bar. Marriott locations on the West Coast are now offering this package, which provides guests with a $20 credit to the 24/7 lobby Market for each night of their stay.
With this credit, Marriott guests are able to stock up on a variety of light snacks and refreshments that are to their liking, including everything from beer and sodas to a range of midnight snacks. As well as sating a consumer's desire for tailored experiences, this program also encourages travelers to venture into the small grocery store that's located on-site at each hotel.