Marriot International's New Moxy Hotels Brand Image Targets Millennials

Marriot International's new image for its Moxy Hotels lifestyle brand targets Millennials with an appreciation for luxury and convenience. While lavish hotels are typically associated with exceptional and over-the-top services, this hotel concept promotes accessible luxury and promotes self-service offerings that put travelers in control of their schedule.

The result is a modern hotel that offers self-service check-ins, complimentary Wi-Fi access and keyless entries that are conveniently accessed via one's mobile device. Appealing to on-the-go Millennials who are not keen on waiting in long lineups, this progressive hotel by Marriot International ultimately saves young professionals time and money.

Each Moxy Hotel location will not only feature a myriad of self-service offerings but also aims to ultimately save travelers time and money in the process.