Lively is a new hybrid lingerie brand started by Victoria’s Secret alum Michelle Cordeiro Grant. Instead of releasing separate lines of lingerie, swimwear and activewear, Grant decided to combine all of the pieces into one collection called 'leisureé.'
According to Lively's website, the company produces "bras and undies that blur the aesthetic lines of lingerie, active, and swim, establishing a new category of lingerie, a movement that we call Leisurée." This means that each piece is comfortable enough to lounge around in, wear to work or even use for low-impact exercise. Grant achieved this feat by using the breathable mesh and elastic bands associated with activewear, the cool-handled fabrics reserved for swimwear and the functional components of lingerie.
The hybrid lingerie collection caters to a growing number of consumers who are looking for versatile, yet stylish garments that can transition from one activity to the next.
Hybrid Lingerie Collections
More Stats +/-
Customizable Lingerie Lines
All-Natural Feminine Lingerie
Ultra Supportive Bras
Female-Centric Cotton Lingerie
Sustainably Sourced Skivvies
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.