Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Project Badass' is Based on 'It's Always Sunny in Philadelphia'

 - Feb 16, 2017
References: fxnetworks & cnet
'Project Badass' is the title of one of the harebrained schemes from an episode of 'It's Always Sunny in Philadelphia,' and now it's also the title of a VR experience based on that episode. Release by FX, the network that produces 'It's Always Sunny in Philadelphia,' Project Badass is a virtual trip through another attempt by Mac to create a "badass" video.

In the short VR video, the first-person camera puts the viewer on a motorbike sitting at a pier. Mac, Dee, and Dennis debate the safety of the stunt that's about to take place, which involves the rider/viewer riding off a jump at the end of the pier and "plummeting to the safety of the crashing ocean 100 feet below." Clearly, the absurdity of the VR experience is in line with the humor of the show.