The inspiration behind these modern sewing machines comes from pen maker Lamy, which sees the aesthetic of the writing utensils as the main focal point for the creation of the designs. The sewing machines are the design work of Jieun Jeong and PDF HAUS, and give the traditional aesthetic of the sewing machine a much-needed overhaul.
The sewing machine has transitioned over the years from a very elaborate piece of equipment, to a somewhat ordinary appliance that is clad in white. This is not the case with these modern sewing machines that take a much more stylistic approach to the designer equipment. The various machines are created in a number of different color options including gray, navy blue, hot pink, white, black and metallic blue.