Keeping track of the hundreds of fonts freely available through Google is a challenge in and of itself, and pairing those fonts with one another is an exponentially more difficult challenge, which is why designer Lou Levit has released her new guide, 'The Ultimate Collection of Google Font Pairings and Combinations.' The guide, which is itself an impressive feat of graphic design, features pairings from Google's web font collection placed on top of images of classic artworks.
Levit's guide is searchable, having been organized by font style (i.e. serif or sans serif) and mood. The moods include modern, striking, eccentric, classic, minimal, neutral, and warm. There are 50 font pairings in the complete guide, and each example pairs a header with a body.
Key Themes Behind This Trend
- Google Font Pairings
- A growing demand for innovative, user-friendly fonts that can be easily combined with different styles for design purposes.
- Graphic Design Guides
- Opportunity to create more design guides that cater to niche design areas.
- Searchable Organization
- A move to more efficiently organize design resources to meet specific needs.
Where This Applies
- Design Industry
- The design industry will benefit from this guide to create innovative typography designs.
- Printing Industry
- The printing industry can use this guide to creatively produce art-related products using typography.
- Advertising and Marketing Industry
- Can leverage the different font pairings and styles in this guide to create more visually appealing marketing materials.
