Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,757 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,079 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,079 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,757 cutting edge ideas.

Artisanal Smoked Mezcals

Corte Vetusto's Mesquite Smoked Mezcal is Twice Distilled

— July 18, 2017 — Lifestyle
Corte Vetusto's 'Mesquite Smoked Mezcal' uses Mesquite wood to inject a smokey flavor in the agave-based spirit.

Each batch is hand-crafted by Juan Carlos Gonzalez Diaz, a fourth generation master distiller. This Mesquite-smoked mezcal is made using only 'Agave Tobala' plants. This artisanal product is a great way to enjoy a piece of authentic Mexican culture without traveling south of the boarder.

To begin the production process, the agave is cooked with Mesquite wood chips in a conical earthen oven to impart a smokey mesquite flavor. The agave is then milled using a volcanic stone called a 'Tahona' which slowly crushes the agave until it reaches a fibrous texture. Juan Carlos Gonzalez Diaz then manually move the agave to an open topped, wooden vat for natural fermentation. Finally, this mezcal is double distilled in a copper pot and then a clay pot still before it is bottled.
Trend Themes
1. Artisanal Smoked Mezcals - Opportunity for artisanal distilleries to create unique mezcal flavors using different types of wood for smoking.
2. Handcrafted Production Processes - Opportunity for distilleries to emphasize the traditional and manual methods of mezcal production as a marketing point.
3. Authentic Cultural Experiences - Opportunity for brands to tap into consumer desire for authentic experiences by offering artisanal mezcal products made with traditional Mexican techniques.
Industry Implications
1. Craft Distillery - Craft distilleries can innovate by experimenting with different woods and smoking techniques to create unique flavor profiles in their mezcal products.
2. Alcoholic Beverage - Alcoholic beverage companies can capitalize on the growing interest in unique and artisanal spirits by introducing smoked mezcal products to their portfolio.
3. Food and Beverage Tourism - Travel and tourism companies can offer experiences that allow consumers to explore the traditional methods and flavors of mezcal production, enhancing their cultural tourism offerings.
1.1
Score
Popularity
Activity
Freshness