NADA is the name of a company that produces freeze-dried fruit snacks with an emphasis on the idea that nothing unnatural will be found in its products.
To spotlight the purity of its healthy fruit snacks, NADA tasked the PROUDdesign creative agency with creating packaging for its unique products. The results introduce magazine-inspired pouches that have fruits stand in for models, and large blocks of text replace headlines with phrases like "REAL goodness inside."
When it comes to healthy snacking, consumers are embracing a "less is more" approach to eating, but with a focus on convenience. The way that these kinds of freeze-dried fruit snacks are packaged let people enjoy the benefits of snacking on fruit, but with the convenience of an on-the-go pouch that can be resealed and returned to at a later point in time.