Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities.
Workshop Question - How can you implement steps to anticipate and mitigate user error in your industry?
Trend Themes
1. Foolproof Technology - As IoT becomes more complicated, brands are releasing peripherals that make high-tech lifestyles much more simplistic and foolproof.
2. Smart Wearables - The development of smarter and user-friendly technology has paved the way for wearable devices that enhance people's lives in multiple spheres.
3. Mobile Convenience - The introduction of mobile convenience through apps and modified phone accessories is revolutionizing how people interact with their gadgets while on the go.
Industry Implications
1. Consumer Electronics - The consumer electronics industry is a major driver of innovation in the foolproof tech space, as witnessed by the release of devices like the Scosche EZTIP Reversible Micro USB Cable as well as the Raksha SafeDrive.
2. Retail - Retailers have responded to the latest consumer trend by introducing smart apps and electronics that streamline the shopping experience, a prime example being the Waitrose Quick Check app.
3. Senior Care - The field of healthcare and senior care have several opportunities for disruption by integrating smart wearables, as seen with E-Vone's smart sneakers or the Raksha SafeDrive designed to keep seniors safe in their vehicles.
