Sanitation products expand to all areas of consumers' lives
Implications - Sanitation and hygiene are traditional staples of the bathroom and kitchen, but tech-heavy products have broadened to other areas of consumers' lives, from other rooms within the home to the world at large. This technological cleanliness speaks to consumers' desire to take control of their spaces, and it extends to consumers' desires for a clean, controlled brand experience.
Workshop Question - If you could equip your consumers with a brand-sanitation tool, what aspects of your brand would they purify?
Trend Themes
1. UV-C Light Sanitization - UV-C Light technology is becoming a popular trend among several sanitization products for its ability to eliminate 99.9% of bacteria and germs without the use of chemicals.
2. Smartphone Sanitization - With the increase in bacteria and germs found on smartphones, sanitization devices like UV-C phone cleaners and bacteria-killing power banks are gaining popularity among consumers.
3. Clean Air Solutions - Consumer concern over air quality has led to the development of air cleaners with features such as ionizers and perfume systems, contributing to the desire for healthier and more hygienic living spaces.
Industry Implications
1. Sanitation Industry - Businesses within the sanitation industry can take advantage of the growing trend of UV-C light technology to create innovative and efficient sanitization products without the need for harsh chemicals.
2. Consumer Electronics Industry - Increased concern about the cleanliness of electronics products has created an opportunity for businesses in the consumer electronics industry to invest in sanitization and cleaning technology.
3. Air Care Industry - The demand for clean, fresh air in consumers' homes and offices can be met by businesses within the air care industry that invest in technology such as air purifiers and ionizers.
