Adriano Rodrigues is a New York-based photographer and creative artist who uses UV lights and black lights to capture model Sarah Luke for an entrancing project titled 'Neon Dream.'
He uses specialty makeup that causes the UV lights to react, making the model look like she is in another world entirely. Vibrant neon paint speckles her face and body while her hair glows with color. Achieving the look took the tremendous effort of artist Breeanna Nichols, with the makeup process taking hours.
In order to get the perfect look, Sarah Luke's entire torso, face and hair were covered in black makeup and then the neon color and other details were added over top. The makeup and photography together took seven hours and editing the pictures took Adriano Rodrigues an additional six.
Key Themes Behind This Trend
- UV Light Photography
- There is an opportunity for photography companies to offer UV photography as a specialty service with the use of makeup and lighting effects.
- Specialty Makeup
- There is an opportunity for makeup companies to create and promote UV reactive makeup products for the growing UV light photography industry.
- Neon Fashion and Accessories
- There is an opportunity for fashion and accessory companies to create neon and UV reactive products that cater to the growing demand for unique and attention-grabbing fashion statements.
Where This Applies
- Photography
- The UV light photography trend opens up new avenues for photography companies to specialize and offer unique services.
- Makeup
- The use of UV reactive makeup in UV light photography projects presents an opportunity for makeup companies to tap into this growing trend.
- Fashion
- The popularity of neon and UV reactive fashion and accessories presents a disruptive innovation opportunity for fashion companies to create new product lines and reach a wider audience.
