Chromatic Deprivation

Playful color skews enhance the consumer's sensorial flavor experience

Implications - While traditionally, colors have a strong association with flavor, brands are purposefully blind-siding consumers visually, offering foods and snacks that make them guess at the true taste. By doing so, brands are encouraging consumers to be more mindful while enjoying their foods, dramatically enhancing their flavor experience and creating a more sensorial connection. Even if the flavors themselves are not drastically different, brands are leveraging the consumer's propensity for novelty to generate excitement and curiosity.
SCORE 7.2
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21,992 Total Clicks
Jun 17 - Aug 17
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Featured Examples
Cranium-Inspired Noodle Branding - No-Men Brands Its Pink-Colored Noodles as "Brain Noodles"
SCORE 8.9
This Quarter and V. Hot 455 Clicks Pub: Jun 20, 17
Cranium-Inspired Noodle Branding
No-Men Brands Its Pink-Colored Noodles as "Brain Noodles"
Village Vanguard and Panda Hole teamed up to create ‘No-Men,’ or pink-colored noodles that boast branding that draws connections to the likeness of cooked ramen noodles to the human brain.... [More]
Gothic Iced Lattes - Round K is Offering an Unusual Ink-Black Iced Latte
SCORE 8
This Quarter and Hot 774 Clicks Pub: Jun 6, 17
Gothic Iced Lattes
Round K is Offering an Unusual Ink-Black Iced Latte
As cafes are increasing their unusual beverage offerings to appeal to experiential food lovers, businesses such as New York City’s Round K cafe are offering social media-worthy beverages like... [More]
Mysterious Cookie Flavors - The New Mystery Oreo Flavor is Has a Mercurial Cream Filling
SCORE 6
This Week and Warm 104 Clicks Pub: Aug 25, 17
Mysterious Cookie Flavors
The New Mystery Oreo Flavor is Has a Mercurial Cream Filling
Flavor is one of people’s weaker senses, and Nabisco is banking $50,000 on that proposition with its new Mystery Oreo flavor. The flavor isn’t a mystery in that it hasn’t been... [More]
Pride-Celebrating Blank Candies - The Well-Known Skittles Candy Has Dropped Its Colors for Pride
SCORE 4.7
This Quarter and Average 98 Clicks Pub: Jun 14, 17
Pride-Celebrating Blank Candies
The Well-Known Skittles Candy Has Dropped Its Colors for Pride
In order to support Pride month, the Skittles candy brand did something slightly different than most other brands. While most companies have been incorporating rainbows into their products or... [More]
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