Village Vanguard and Panda Hole teamed up to create 'No-Men,' or pink-colored noodles that boast branding that draws connections to the likeness of cooked ramen noodles to the human brain.
To emphasize cranial themes, the two brands describe that the noodles are to be soaked in a "brain broth" for added flavor. The No-Men noodles are also enriched with Vitamin B1, which is beneficial for supporting a healthy nervous system and good brain function. As such, the new food product is being targeted towards students who are preparing to cram their brains with knowledge while studying for their school finals in Japan.
Furthermore, the marketing for the inventive noodle product embraces bizarre imagery that shows the bright pink, brain-like ramen noodles being eaten straight out of a student's open head.