Gen X inspires Millennials to seek betterment products that combat hangovers
Implications - Brands offer remedies for next-day-recovery due to side effects from alcohol consumption. Seeking a balance between habitual, social drinking and restoration, Millennials learn from Gen Xers to embrace treatments that mitigate ailments such as dehydration, without completely ridding liquor from their lives. This shift sees brands providing new products targeting aging Millennials who look for cues from older generations, as a way to maintain health and permissiveness.
Workshop Question - Consider your target demographic, is there a way to skew current marketing strategies that would align better with a completely new demographic?