Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alcohol
Aftercare
Gen X inspires Millennials to seek betterment products that combat hangovers.
2.9
Trend score
Trend
What is the Alcohol Aftercare trend?
Alcohol Aftercare: Brands offer remedies for next-day-recovery due to side effects from alcohol consumption. Seeking a balance between habitual, social drinking and restoration, Millennials learn from Gen Xers to embrace treatments that mitigate ailments such as dehydration, without completely ridding liquor from their lives. This shift sees brands providing new products targeting aging Millennials who look for cues from older generations, as a way to maintain health and permissiveness.
Trend themes
Themes within the Alcohol Aftercare trend
Three behaviours holding the trend together01
Proactive Hangover Prevention
Consumers are looking for ways to mitigate hangover symptoms before they start to appear.
02
Natural Hangover Remedies
Brands are using natural ingredients to provide hangover relief, avoiding the use of synthetic drugs.
03
Cultural Hangover Cures
Brands are exploring traditional remedies from other cultures, such as South Korea, to create innovative hangover-prevention products.
Industry implications
What the Alcohol Aftercare trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage brands can develop and market hangover-prevention products, such as probiotics, jerky snacks, and natural hangover remedies.
For
Health and Wellness
The health and wellness industry can create hangover remedies using natural, healthful ingredients and promoting proactive prevention.
For
Travel and Tourism
Tourism companies can create hangover-prevention packages, tours and products that explore cultural hangover cures.
Workshop question
Consider your target demographic, is there a way to skew current marketing strategies that would align better with a completely new demographic?
Trend signals
Trend signals for Alcohol Aftercare
Trend score 2.9 out of 10, from popularity 44%, activity 34%, freshness 8%.
Popularity44%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alcohol Aftercare trend
5 featured examples from Dec 1, 2015 to Jul 25, 2017CategoryLifestyle
Hangover-Curing Drinks
'Aftermath' is a Function Drink That Eases Hangover Symptoms
Aftermath is creating disruptive opportunities by introducing a new type of beverage specifically designed to alleviate hangover symptoms.
CategoryLifestyle
Probiotic Hangover Supplements
The ClearVia Probiotic Blend Helps the Body Metabolize Alcohol
The health and wellness industry can leverage the popularity of probiotic hangover supplements to expand its product line and target new consumer segments.
CategoryLifestyle
Hangover-Thwarting Jerky Snacks
This Snack is the World's First Hangover-Preventing Meat
Businesses in the food and beverage industry can explore opportunities in developing hangover-curing foods or functional food snacks.
CategoryLifestyle
Revitalizing Hangover Cures
'Morning Recovery' is Based on a South Korean Hangover Cure
The food and beverage industry can capitalize on the trend of revitalizing hangover cures by exploring new ingredients and launching innovative products.
CategoryLifestyle
Rainbow-Hued Hangover Lattes
'The Good Sort' Shares Hangover Drinks Powered by Superfoods
The hangover drink market within the food and beverage industry stands to benefit from innovative, health-focused options that appeal to consumers seeking functional and aesthetic…
