The New Primal has introduced a sweet and savory fruit jerky flavor called Habanero Pineapple that mixes both spicy and more tart flavors into one. The unique mixing of flavors provides an alternative to traditionally spiced and savory cured meats by introducing the unlikely addition of hot peppers and tropical fruits.
The New Primal prides itself on using only grass-fed beef in its jerky products, allowing for a high grade cut of meat to be featured in the snack sticks. The beef is mixed with sweet notes such as dried pineapple and honey with the contrasting combination of habanero peppers, garlic and celery powder. The mix of sweet and salty ingredients gives the jerky a much more approachable taste for consumers to enjoy.