In a recent ad titled 'As the Room Turns,' La-Z-Boy Furniture draws inspiration from daytime TV in order to add a touch of humor to the process of shopping for furniture. With the help of supermodel Brooke Shields, the ad puts a playful twist on a popular soap opera.
In As The Room Turns, Shields is seen having a dramatic encounter with a man who refuses to believe that the furniture around her was designed by La-Z-Boy. The commercial plays on several different soap opera cliches such as drinks being thrown and affairs with long-lost twins. Although short, the humorous content quickly draws viewers in and keeps them engaged long enough to hear the plug for La-Z-Boy Furniture.
The clever ad demonstrates that humorous can be a compelling way to catch a viewer's attention, even when it is only loosely related to the product at hand.