The 'As the Room Turns' Ad Draws Inspiration from Daytime TV
Katherine Pendrill — July 29, 2016 — Marketing
In a recent ad titled 'As the Room Turns,' La-Z-Boy Furniture draws inspiration from daytime TV in order to add a touch of humor to the process of shopping for furniture. With the help of supermodel Brooke Shields, the ad puts a playful twist on a popular soap opera.
In As The Room Turns, Shields is seen having a dramatic encounter with a man who refuses to believe that the furniture around her was designed by La-Z-Boy. The commercial plays on several different soap opera cliches such as drinks being thrown and affairs with long-lost twins. Although short, the humorous content quickly draws viewers in and keeps them engaged long enough to hear the plug for La-Z-Boy Furniture.
The clever ad demonstrates that humorous can be a compelling way to catch a viewer's attention, even when it is only loosely related to the product at hand.
In As The Room Turns, Shields is seen having a dramatic encounter with a man who refuses to believe that the furniture around her was designed by La-Z-Boy. The commercial plays on several different soap opera cliches such as drinks being thrown and affairs with long-lost twins. Although short, the humorous content quickly draws viewers in and keeps them engaged long enough to hear the plug for La-Z-Boy Furniture.
The clever ad demonstrates that humorous can be a compelling way to catch a viewer's attention, even when it is only loosely related to the product at hand.
Trend Themes
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Humorous Advertisements — Businesses across various industries can increase engagement by incorporating humor into their advertisements.
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Incorporating Pop Culture References — By incorporating pop culture references into their advertisements, companies can appeal to a wider audience and increase brand recognition.
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Product Placement in Entertainment — Businesses can leverage product placement in entertainment to increase awareness and create new marketing opportunities.
Industry Implications
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Furniture Retail — Furniture retailers can use humorous advertisements to set themselves apart in a competitive market and create strong brand awareness.
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Advertising and Marketing — Marketing and advertising agencies can help clients stand out by incorporating pop culture references and humor into campaigns.
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Entertainment — TV shows and movies can use product placement to generate new revenue streams and promote product awareness for businesses in various industries.
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