Miami Marine Stadium was a legendary structure that used to host races, concerts and a series of other entertaining events—until Hurricane Andrew left the building devastated in 1992. Since that time, the abandoned building has become a haven for graffiti artists.
The National Trust for Historic Preservation set up a campaign on Indiegogo that's received tons of support so far, including backing from Heineken, which created an incredible stop-motion video of the artful stadium. The beer brand's involvement in the campaign ties into its 'Cities' campaign and invites the public to make Miami Marine Stadium a one-of-a-kind venue once more.
Beyond a video that's been shared to YouTube, Heineken also captured 360-degree views of the stadium that are available to see online in an interactive street view-style interface.
What Makes This Trend Stand Out
- Stadium Restoration
- Reviving abandoned and historic stadiums for modern use
- Crowdfunding for Restoration
- Using crowdfunding to finance restoration projects for public venues
- Interactive Virtual Tours
- Creating interactive, web-based experiences to promote events and destinations
Sectors Adopting This
- Beverage
- Beer and beverage companies can sponsor restoration projects to gain positive brand visibility and support a local cause
- Tourism
- Tourism industries can promote abandoned or underutilized venues and sites as unique attractions for visitors
- Arts
- Arts organizations can promote graffiti or other creative works associated with abandoned or underutilized sites as part of restoration projects
