Interactive billboard advertisements offer consumers food & beverage samples
Implications - As brands look for ways to create memorable moments with consumers, many are opting for interactive outdoor advertisements that dispense samples of food and beverage products. Brands are aiming to connect with consumers as they are going about their daily routine, rather than on an as-needed basis. Overall, this demonstrates the mission by brands to assert themselves into the lives of consumers in a way that is both natural yet ubiquitous.
Workshop Question - If your brand was to utilize a billboard to connect with consumers, how would you make it engaging?