Palatable Billboard

Interactive billboard advertisements offer consumers food & beverage samples

Implications - As brands look for ways to create memorable moments with consumers, many are opting for interactive outdoor advertisements that dispense samples of food and beverage products. Brands are aiming to connect with consumers as they are going about their daily routine, rather than on an as-needed basis. Overall, this demonstrates the mission by brands to assert themselves into the lives of consumers in a way that is both natural yet ubiquitous.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
198,331 Total Clicks
Apr 15 - Jun 16
Warm
Featured Examples
Beer-Dispensing Billboards - Carlsberg's Free Beer Billboard Serves Samples on Tap
SCORE 7.3
Warm 18,124 Clicks Pub: Apr 9, 15
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
Countless alcohol brand advertisements try to tempt consumers to go out and buy a product, but this billboard from Carlsberg creatively quenches thirst by offering free beer on tap. The 40’... [More]
Coloring Book Billboards - This Roving Kabuto Noodles Billboard Inspires Calm in the City of London
SCORE 6.5
Warm 1,244 Clicks Pub: Jun 2, 16
Coloring Book Billboards
This Roving Kabuto Noodles Billboard Inspires Calm in the City of London
During lunchtime in London, the city’s occupants were recently treated to a “calm and color” billboard and a noodle lunch from Kabuto Noodles. The stunt was designed in response... [More]
Snack Bar Billboards - The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
SCORE 5.1
Warm 2,084 Clicks Pub: Sep 16, 15
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
The ‘Find Your Fave’ campaign for Nakd’s fruit and nut bars is a piece of interactive marketing that creatively encourages the public to try a sample for themselves. Made by Total... [More]
Speed-Testing Sneaker Billboards - Reebok's Running Challenge Gives Free Sneakers to Fast Runners
SCORE 6
Warm 533 Clicks Pub: Mar 1, 16
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
This gamified billboard created for Reebok displays sneakers, while encouraging pedestrians to participate in a running challenge in order to receive free running shoes—only the fastest runner... [More]
Ice Cream-Dispensing Billboards - The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
SCORE 4.1
Average 676 Clicks Pub: Jul 21, 15
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
As part of a recent interactive initiative from McDonald’s, people were able to get a free McFlurry in scorching temperatures. Created and conceived by ad agency JCDecaux, the heat sensitive... [More]
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