Consumers turn to decorative DIY products for allure
Implications - As the influence of DIY continues to grow in urban settings, consumers turn to giftable food and gardening products that double as home decor. These options offer a low cost, low hassle introduction to maker culture that requires little space, but most importantly, it indicates how beautiful, decorative products can prompt consumers into spending extra time and effort to learn a new skill.
Workshop Question - How could you help facilitate the consumer desire to create things for themselves?
Trend Themes
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DIY Gifting — Consumers are increasingly drawn to giftable DIY garden products that offer a low-cost, low-hassle introduction to maker culture.
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Small-space Gardening — Urbanization is pushing consumers towards small-scale gardening solutions as they seek to grow their own herbs and vegetables amidst limited space availability.
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Sustainability-focused — Gardening products aimed at millennials emphasize the pursuit of sustainable living and an increasing interest in the origin of consumed produce.
Industry Implications
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Retail Industry — Retail outlets can leverage rising consumer interest in small-scale, do-it-yourself gardening kits and tools, and develop more giftable food and garden products.
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Packaging Industry — Packaging companies can tap into the growing consumer interest for sustainable packaging materials that can be used as giftable options alongside small-scale gardening products.
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Food Industry — Players in the food industry can capitalize on the trend by developing more unique spices and herbs, offering home-growing kits for edible greens, and emphasizing the importance of locally-sourced, sustainable food options in their campaigns.
