Category
Tech
Delegated Interfaces
Trend cluster
Category
Geotagged
Networking
Consumers embrace social media with location-based image sharing.
3.1
Trend score
Trend
What is the Geotagged Networking trend?
Geotagged Networking: As consumers look for new ways to share their images online, many are embracing GPS-powered social platforms that use geotagging to provide more condensed selections of content. Often involving geotagged locations at which users will "drop" digital photographs for others to "find," such innovative photography-based social networks suggest an interest in organic interaction with other users as mainstream alternatives continue to become more saturated. This progression suggests a consumer interest in mobile applications that highlight curated selections of user-generated content as a means to cultivating community around shared interests.
Trend themes
Themes within the Geotagged Networking trend
Three behaviours holding the trend together01
Geotagged Social Networking
Opportunity for mobile applications that highlight curated selections of user-generated content to cultivate community around shared interests.
02
Location-Based Photo Apps
Potential for apps using beacon technology or ambient location tracking to create a social photo experience that rivals mainstream alternatives.
03
Social AR Geolocation Apps
Augmented reality technology can be leveraged to create location-based conversations and social experiences for users in various communities and neighborhoods.
Industry implications
What the Geotagged Networking trend means for industry
Where the trend changes the playbookFor
Social Networking
Social networking platforms can incorporate geotagging and location-based features to create an enhanced, immersive user experience.
For
Travel and Tourism
Ambient location tracking and geotagging technology can be used to create innovative mobile apps for tracking and sharing travel experiences.
For
Food and Beverage
Location-based apps that connect users with local chefs and homemade meal options can be leveraged to create a community of food lovers and support local businesses.
Workshop question
What are three ways your brand could integrate location-based sharing into your brand's social media marketing plan?
Trend signals
Trend signals for Geotagged Networking
Trend score 3.1 out of 10, from popularity 51%, activity 33%, freshness 8%.
Popularity51%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Geotagged Networking trend
7 featured examples from Jan 31, 2015 to Apr 4, 2017CategoryTech
Beacon-Based Photo Apps
The Droppie App Uses Beacon Technology to Share Images Based on Location
The growth of beacon-based photo apps like Droppie generates opportunities for innovation in the mobile app industry.
CategoryTech
Gamified Event Photography Apps
Dudr is a Social Photo App That Lets Groups Share Images as a Game
Opportunity for app developers to create innovative and gamified social photo apps.
CategoryTech
Mobile Travel Journal Apps
The Start-Up Polarsteps is Revolutionizing the Way We Track our Travels
The travel and tourism industry can leverage real-time storytelling and seamless travel tracking to enhance customer experiences and engage with travelers through innovative appli…
CategoryWorld
Geotagged Travel Platforms
Travel Storytelling App Tripstr Makes it Easier to Share Your Trips
Travel agencies can utilize platforms like Tripstr to gather user-submitted images, experiences, and travel tips for marketing purposes.
CategoryTech
Social AR Geolocation Apps
The 'Grifidi' Social Experience App Creates Location-Based Socializing
Disruptive innovation opportunity: Revolutionize the social networking industry by integrating geolocation and augmented reality technologies to create a new level of location-bas…
CategoryTech
Food Discovery Apps
The 'Gigamunch' App Enables Users to Make and/or Share a Homemade Meal
Disruptive innovation opportunity: Develop a food delivery app specifically designed for homemade meals, catering to consumers looking for convenient and quality homemade food opt…
CategoryTech
Location-Based Photo Apps
IceCream's App Now Lets Users Discover Photos on Their Friends' Phones
The advancement of location-based photo discovery features opens up opportunities for mobile app developers to create innovative and engaging photo-sharing applications.
