Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snackified Main
Course
Snacks are remixed with hearty, indulgent ingredients to fulfill cravings.
2.5
Trend score
Trend
What is the Snackified Main Course trend?
Snackified Main Course: Eliminating the need for standalone main course meals, consumers are experimenting with flavors and ingredients to create more filling snack food options. Brands are not only re-inventing snack foods to add more novelty to the eating experience, but they’re also making traditionally time-consuming meals more efficient, freeing up time for the consumer.
Trend themes
Themes within the Snackified Main Course trend
Three behaviours holding the trend together01
Snackification
Consumers are experimenting with hearty and indulgent snacks to replace traditional main course meals.
02
Novel Snack Foods
Brands are reinventing snack foods to add more novelty to the eating experience.
03
Microwave-Friendly Snacks
The demand for microwave-friendly foods is growing among millennials and gen Z consumers.
Industry implications
What the Snackified Main Course trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can incorporate snackification to create unique and fulfilling snacks for consumers.
For
Frozen Foods
The frozen food industry can explore microwave-friendly snacks that are convenient and easy to prepare for the busy consumer.
For
QSR Restaurants
Quick-service restaurants can take advantage of novel snack foods, offering unique and flavorful options to consumers.
Workshop question
How can you accommodate the busy on-the-go consumer's demands for hyperconvenience?
Trend signals
Trend signals for Snackified Main Course
Trend score 2.5 out of 10, from popularity 33%, activity 35%, freshness 8%.
Popularity33%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Snackified Main Course trend
6 featured examples from Dec 3, 2015 to Jan 18, 2017CategoryLifestyle
Frozen Grilled Cheese Turnovers
Velveeta's Stuffed Grilled Cheese Snacks are Microwave-Friendly
The frozen food industry can explore new product concepts by capitalizing on the demand for quick and easy, microwaveable options like Velveeta's frozen grilled cheese snacks.
CategoryLifestyle
Iconic Cheeseburger Pierogies
This Unconventional Pierogi Recipe is Inspired by McDonald's Bic Mac
Fast food companies can expand their market by creating recipes using their popular ingredients as a new category for consumers.
CategoryLifestyle
Spicy Cheese Donuts
Cabana Brazilian Barbecue Restaurants Serve a Spicy Malagueta Chicken Donut
Restaurants, cafes and bars can add savory and gluten-free snacks that cater to a diverse clientele with distinct taste preferences.
CategoryLifestyle
Steak-Topped Nacho Dishes
The New 'BOSS Nachos' Feature Generous Portions of Marinated Steak
Fast food chains can focus on offering unique menu items to stay ahead of competition.
CategoryLifestyle
Sandwich-Inspired Skillet Fries
The Loaded Philly Cheesesteak French Fries Have Lots of Toppings
The trend of loaded fries presents an innovation opportunity for frozen food companies to offer more gourmet and unique options for their product line.
CategoryLifestyle
Reuben-Style French Fries
These Homemade Irish Nachos are Topped With Deli-Themed Ingredients
The food and beverage industry can explore the trend of gourmet french fries to create unique menu items that appeal to consumers' desire for indulgent and flavorful options.
