Snacks are remixed with hearty, indulgent ingredients to fulfill cravings
Implications - Eliminating the need for standalone main course meals, consumers are experimenting with flavors and ingredients to create more filling snack food options. Brands are not only re-inventing snack foods to add more novelty to the eating experience, but they’re also making traditionally time-consuming meals more efficient, freeing up time for the consumer.
Workshop Question - How can you accommodate the busy on-the-go consumer's demands for hyperconvenience?
Trend Themes
-
Snackification — Consumers are experimenting with hearty and indulgent snacks to replace traditional main course meals.
-
Novel Snack Foods — Brands are reinventing snack foods to add more novelty to the eating experience.
-
Microwave-friendly Snacks — The demand for microwave-friendly foods is growing among millennials and gen Z consumers.
Industry Implications
-
Food & Beverage — The food and beverage industry can incorporate snackification to create unique and fulfilling snacks for consumers.
-
Frozen Foods — The frozen food industry can explore microwave-friendly snacks that are convenient and easy to prepare for the busy consumer.
-
QSR Restaurants — Quick-service restaurants can take advantage of novel snack foods, offering unique and flavorful options to consumers.
