Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Wrap
Simplistic recycled paper wraps serve as an eco-friendly package design.
5.0
Trend score
Trend
What is the Sustainable Wrap trend?
Sustainable Wrap: As consumers begin to demand responsible packaging that won't add to their carbon footprint, many brands are opting for minimal wraps made from recycled paper materials. Packaging designed in this way demonstrates how important responsible disposal is to not only the highly eco-friendly individual, but to consumers at large.
Trend themes
Themes within the Sustainable Wrap trend
Three behaviours holding the trend together01
Minimal Paper Packaging
Consumers are driving a trend towards minimal paper packaging made from recycled materials to reduce their carbon footprint.
02
Compostable Packaging
There is an increasing demand for compostable packaging made of recycled paper to reduce waste and promote sustainability.
03
Sustainable Machines
The introduction of sustainable machines that use eco-friendly materials for packaging is becoming more common in environmentally-conscious industries.
Industry implications
What the Sustainable Wrap trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Packaging solutions that are eco-friendly and demonstrate corporate social responsibility provide a competitive advantage in this industry.
For
Cosmetics and Personal Care
The use of compostable packaging in this industry is becoming increasingly important for brands looking to appeal to environmentally-conscious consumers.
For
Fashion and Apparel
Using eco-friendly and minimalist packaging solutions can help fashion and apparel brands demonstrate their commitment to sustainable fashion.
Workshop question
If you were to redesign packaging in order to encourage your customers to recycle, how would you communicate that to them?
Trend signals
Trend signals for Sustainable Wrap
Trend score 5.0 out of 10, from popularity 72%, activity 71%, freshness 8%.
Popularity72%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Sustainable Wrap trend
4 featured examples from Feb 4 to Sep 21, 2016CategoryEco
All-Paper Packaging Systems
Bosch Introduced a Sustainable Paper Packaging System for Dry Foods
The food packaging industry can adopt Bosch's sustainable paper packaging system to reduce plastic waste and appeal to eco-conscious consumers.
CategoryEco
Compostable Lip Balms
Fable Naturals' Eco Cosmetics Packaging Can Be Returned to the Earth
Cosmetic brands can explore the use of compostable packaging and eco-friendly practices to cater to environmentally conscious consumers.
CategoryEco
Geometrical Boxed Soups
This Student Project Imagines Soups Contained in Recycled Paper Boxes
The packaging and printing industry can explore creative ways to design and manufacture sustainable soup packaging using recycled paper and innovative printing techniques.
CategoryArt & Design
Wrapped Hemp Tee Packaging
Hemp House Clothing Uses Eco-Friendly Sleeves for Their Line of Tees
The fashion industry is ripe for disruption as consumers demand environmentally responsible products that are both stylish and sustainable.
