The connection between tech and prestige is strengthened through design
Implications - In the digital age, gadgetry has come to be associated with prestige. Connecting tech to high-end design strengthens this association, giving consumers the opportunity to double up on the elitism. This is specifically prevalent in the home, as the definition of comfortable living becomes more complex.
Workshop Question - How can your brand utilize design as a way to instil prestige within consumers?
Trend Themes
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Design-driven Technology — Connecting technology with high-end design strengthens the association with prestige.
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Bespoke Audio Systems — Bespoke audio systems provide an opportunity to combine exceptional audio performance with beautifully ornate designs and can be customized for a variety of spaces.
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Multifunctional Wearables — Wearable technology that can perform multiple functions (e.g. exercise/fitness and everyday wear) offers consumers added convenience and practicality.
Industry Implications
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Home Decor — Companies that combine technology with high-end design can create gadgets that serve as status symbols in the home decor space.
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Audio Industry — Companies that create bespoke audio systems can establish themselves as providers of high-quality audio equipment for audiophiles.
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Wearable Technology — Companies that create multifunctional wearables can offer consumers the latest gadgets and gizmos while still staying on an affordable budget.
5 Featured, 43 Examples:
186,656 Total Clicks
Date Range:
Jun 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:
