Category
Tech
Delegated Interfaces
Trend cluster
Category
Clean
Connectivity
The connection between tech and prestige is strengthened through design.
4.7
Trend score
Trend
What is the Clean Connectivity trend?
Clean Connectivity: In the digital age, gadgetry has come to be associated with prestige. Connecting tech to high-end design strengthens this association, giving consumers the opportunity to double up on the elitism. This is specifically prevalent in the home, as the definition of comfortable living becomes more complex.
Trend themes
Themes within the Clean Connectivity trend
Three behaviours holding the trend together01
Design-Driven Technology
Connecting technology with high-end design strengthens the association with prestige.
02
Bespoke Audio Systems
Bespoke audio systems provide an opportunity to combine exceptional audio performance with beautifully ornate designs and can be customized for a variety of spaces.
03
Multifunctional Wearables
Wearable technology that can perform multiple functions (e.g. exercise/fitness and everyday wear) offers consumers added convenience and practicality.
Industry implications
What the Clean Connectivity trend means for industry
Where the trend changes the playbookFor
Home Decor
Companies that combine technology with high-end design can create gadgets that serve as status symbols in the home decor space.
For
Audio Industry
Companies that create bespoke audio systems can establish themselves as providers of high-quality audio equipment for audiophiles.
For
Wearable Technology
Companies that create multifunctional wearables can offer consumers the latest gadgets and gizmos while still staying on an affordable budget.
Workshop question
How can your brand utilize design as a way to instil prestige within consumers?
Trend signals
Trend signals for Clean Connectivity
Trend score 4.7 out of 10, from popularity 68%, activity 64%, freshness 8%.
Popularity68%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Clean Connectivity trend
5 featured examples from Jun 30, 2015 to Feb 12, 2016CategoryArt & Design
Bespoke Sound Systems
The YAR 'B-yond' Advanced Audio System is for Discerning Audiophiles
As the demand for high-quality audio systems continues to rise, there is an opportunity for electronics manufacturers to create advanced and integrated sound systems that cater to…
CategoryArt & Design
Vertical Vinyl Players
The Floating Record Aligns Vinyl Records Vertically
The audio equipment manufacturing industry can explore new product designs and features to cater to the trend of vertical vinyl players.
CategoryFashion
Fitness Tracker Timepieces
The Honor Band Z1 is a Exercise Wearable that Functions as a Smartwatch
The wearable technology industry can innovate by creating more versatile and stylish fitness trackers that combine the features of smartwatches.
CategoryTech
Handcrafted Bamboo Speakers
These Speakers by Serene Audio Provide a Unique Listening Experience
Companies that develop advanced speakers with meticulous engineering and innovative design can disrupt the audio technology market with unique and stylish products that cater to a…
CategoryArt & Design
Artistic Wireless Lamps
This Arc Light is an Interactive Lamp That is Completely Wireless
The Arc Wall Light presents disruptive innovation opportunities in the lighting design industry by combining wireless functionality, artistic design, and interactivity to create u…
