Consumers reject media conglomerates in favor of peer-based information
Implications - As suspicion of traditional media outlets continues to grow, consumers turn to digital platforms that either offer first-person accounts and news reporting by citizen journalists, or crowdsource content based on what their peers are reading. Consumers are replacing centralized information and authority with peer-based forms of media that speak to a desire for authenticity.
Workshop Question - In what areas can you leverage peer recognition to earn trust among consumers?
Trend Themes
1. Crowdsourced Journalism - The rise of crowdsourced journalism reflects a desire for authenticity that challenges traditional media outlets.
2. Citizen Journalism - Citizen journalism has become democratized because most people carry a smartphone, providing an outlet for content in curated platforms.
3. Personalized News Curator - Providing users a personalized handheld newscast carves out unique space in journalism industry reflecting a demand for tailored coverage.
Industry Implications
1. Media - Crowdsourced journalism, citizen journalism, and personalized news curators are disrupting traditional media outlets and offering a pathway to authenticity and specificity.
2. Activism - Activist campaigns utilizing social media such as Snapchat offer new and inventive ways for people to take action and make a difference through crowdsourcing technology.
3. Content Curation and Sharing - Crowdsourced content sharing apps and platforms such as Clip and Fresco News are revolutionizing content discovery and democratizing access to information.
5 Featured, 43 Examples:
82,522 Total Clicks
Date Range:
Aug 14 — Feb 16
Trending:
Mild
Consumer Insight Topics:
