Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourced
Journalism
Consumers reject media conglomerates in favor of peer-based information.
3.1
Trend score
Trend
What is the Crowdsourced Journalism trend?
Crowdsourced Journalism: As suspicion of traditional media outlets continues to grow, consumers turn to digital platforms that either offer first-person accounts and news reporting by citizen journalists, or crowdsource content based on what their peers are reading. Consumers are replacing centralized information and authority with peer-based forms of media that speak to a desire for authenticity.
Trend themes
Themes within the Crowdsourced Journalism trend
Three behaviours holding the trend together01
Crowdsourced Journalism
The rise of crowdsourced journalism reflects a desire for authenticity that challenges traditional media outlets.
02
Citizen Journalism
Citizen journalism has become democratized because most people carry a smartphone, providing an outlet for content in curated platforms.
03
Personalized News Curator
Providing users a personalized handheld newscast carves out unique space in journalism industry reflecting a demand for tailored coverage.
Industry implications
What the Crowdsourced Journalism trend means for industry
Where the trend changes the playbookFor
Media
Crowdsourced journalism, citizen journalism, and personalized news curators are disrupting traditional media outlets and offering a pathway to authenticity and specificity.
For
Activism
Activist campaigns utilizing social media such as Snapchat offer new and inventive ways for people to take action and make a difference through crowdsourcing technology.
For
Content Curation and Sharing
Crowdsourced content sharing apps and platforms such as Clip and Fresco News are revolutionizing content discovery and democratizing access to information.
Workshop question
In what areas can you leverage peer recognition to earn trust among consumers?
Trend signals
Trend signals for Crowdsourced Journalism
Trend score 3.1 out of 10, from popularity 53%, activity 31%, freshness 8%.
Popularity53%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crowdsourced Journalism trend
5 featured examples from Aug 7, 2014 to Jan 27, 2016CategoryMarketing
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
The Report Without Fear campaign points to potential advancements in social media platforms to enhance user safety and support activism.
CategoryTech
Crowdsourced Content-Sharing Platforms
This Website Displays Interesting Content Curated by Others
The digital media industry can leverage crowdsourced content curation platforms like Clip to enhance user engagement and provide targeted recommendations.
CategoryTech
News Streaming Platforms
The Watchup Apps Brings Curated Television Reporting to Smartphones
Companies in the media and entertainment space can leverage Watchup's personalization technology to offer targeted content to users.
CategoryTech
Crowdsourced News Platforms
YouTube Newswire is a Curated Social Media News Platform
Social media platforms could leverage user-generated content to create dedicated news platforms and engage users in real-time news sharing.
CategoryTech
Crowdsourced Journalism Apps
This Platform Features Photos and Videos from Citizen Journalists
Integrate crowdsourced journalism and user-generated content to enhance news reporting and engage audiences in real-time.
