The SmartNews app is a personalized news-delivering service that works with smartphones to produce current content based on each user's needs and desires. The app works by categorizing relevant stories that matter to society through a carefully constructed algorithm.
The SmartNews platform has the ability to work offline, allowing users to retain current information and news-based stories even while they are away on vacation or abroad. The app also takes no loading time which means that content will be provided through the SmartView-connected service.
Additionally, the app appeals to the younger generation with its colorful interface and use of personalized content. The bright colors allow younger consumers to feel more engaged which ensures they will continue to use the service and become informed citizens. The app cleverly combines playful aesthetics and customized content to increase the use of the service.