Consumers filter the noise with hyper-tailored news services
Implications - In an effort to avoid information overload, many younger people are downsizing the content they receive. By scaling back media sources, readers are demonstrating a desire to pick out what's most meaningful to them. This progression speaks to the idea of content filtering, which ultimately gives consumers the power to move away from click-bait towards reliable, relevant information.
Workshop Question - How can your brand accommodate the consumer desire for convenience, without sacrificing quality?
Trend Themes
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Content Filtering — Consumers are demonstrating a desire to pick out what's most meaningful to them through scaling back media sources, content summarizing services, and curated news apps.
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Personalized News Delivery — Tech companies are offering customizable and curated news apps or bots to deliver personalized news content.
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Streamlining News Consumption — News apps are being designed to increase customer satisfaction by streamlining their app experience so that they never feel like they're wasting time while using the app.
Industry Implications
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Media — Media professionals can use these trends to create news content in a targeted and personalized way.
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Technology — Technology companies can leverage these trends to create new products and services that streamline news consumption and offer personalized content delivery.
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Marketing — Marketers can use these trends to reach target audiences with personalized and relevant ads that align with their interests and preferences.
5 Featured, 40 Examples:
33,191 Total Clicks
Date Range:
Oct 15 — Oct 16
Trending:
Untested
Consumer Insight Topics:
