Media is an ever-changing industry thanks to the constant creation of online platforms that shape the way people share and digest news; Google News Lab is a newly launched tool that hopes to shape the landscape with the help of journalists and entrepreneurs. Essentially it is a "destination for reporters to better leverage Google products in their work," writes The Verge.
Although Google News Lab isn't chock full of new tools, it brings together existing ones such as Maps, Search, YouTube and Trends to help reporters track stories in real time, tell stories using data and distribute them on Google channels. The Verge observes, "All this signals that Google, like a number of its competitors, views media and journalism as an industry to invest resources in. After all, developing a clear focus on quality news means attracting more users — and advertisers — to its services."