Consumers turn to high-quality streetwear materials for added style
Implications - As consumers become more educated about the benefits of premium fabrics over synthetic blends, they begin to consistently invest in high-quality knits and luxury wools. Beyond their practical uses, these materials are also easily layered and lend themselves well to a sleek, urban aesthetic. This progression speaks to the continued growth of high-end streetwear, as well as signals a consumer preference for sophistication.
Workshop Question - What two ways can your brand intertwine leisure and sophistication into your product(s)?
Trend Themes
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High-quality Fabrics — Consumers invest in high-quality knits and luxury wools for a sleek, urban aesthetic.
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Knitted Footwear — Brands incorporate knit materials into athletic footwear for a unique and stylish look.
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Primeknit Material — Primeknit material expands beyond sneaker fashion, making its way onto athletic socks for added sport and street style.
Industry Implications
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Athletic Footwear — Incorporating high-quality fabrics and knit materials into athletic footwear can differentiate brands and appeal to fashion-conscious consumers.
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Athletic Accessories — Expanding primeknit material beyond footwear to include athletic accessories can open opportunities for personalization, style, and sustainability in the industry.
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Streetwear Fashion — The trend of incorporating high-quality fabrics in streetwear and blending sport and street aesthetics opens opportunities for luxury and sophistication in the fashion industry.
4 Featured, 36 Examples:
138,497 Total Clicks
Date Range:
Dec 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:
