Harvest Modification

Brands host pop-ups to illuminate healthy additions to chilled products

Implications - In order to re-position chilled food products as a responsible meal option, brands are putting forth comprehensive campaigns that illuminate a product's best uses. Often incorporating fresh ingredients and calling on the talent of local chefs, such promotional events serve to elevate ready-made food products as health-conscious options. As consumers become more informed about their consumption, they require experiential education to change pre-existing notions.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
147,190 Total Clicks
Sep 15 - Jun 16
Warm
MarketingLifestyleFoodHealth
Featured Examples
Branded Soup Pop-Ups - This Famous Chef is Currently Running the Campbell's Pop-Up Shop
SCORE 6.8
Warm 3,178 Clicks Pub: Feb 3, 16
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
Chef Matt Dean Pettit of the Toronto restaurant ‘Rock Lobster’ recently teamed up with an iconic soup brand to launch the Campbell’s pop-up shop. While Pettit is largely known for... [More]
Experimental Snack Brand Pop-Ups - Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
SCORE 6
Warm 3,814 Clicks Pub: Feb 4, 16
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
Snack brand Ryvita recently announced they will be inviting fans to experience a sensory-driven dining experience that illuminates best uses for the products range of crackers. The immersive event... [More]
Ugly Fruit Smoothies - The Economists's 'From Bin to Blender' Campaign Shares Blended Smoothies
SCORE 7
Warm 2,368 Clicks Pub: Jun 21, 16
Ugly Fruit Smoothies
The Economists's 'From Bin to Blender' Campaign Shares Blended Smoothies
In an attempt to reduce food waste and bring attention to the issue, The Economist launched a campaign called ‘From Bin to Blender’ and is inviting the public to try blended smoothies... [More]
Festival Yogurt Shops - Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
SCORE 3.6
Mild 2,412 Clicks Pub: Sep 11, 15
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
Snog’s Yog-Yurt pop-up recently opened at London’s Hyde Park in celebration of The British Summer Time festival. The temporary frozen yogurt shop suggested that its product was a healthy... [More]
Urban Kefir Cafes - Toronto's deKEFIR Offers an Artisanal and Healthy Dessert Menu
SCORE 4
Average 606 Clicks Pub: Mar 16, 16
Urban Kefir Cafes
Toronto's deKEFIR Offers an Artisanal and Healthy Dessert Menu
Toronto’s deKEFIR cafe offers a healthy dessert menu that includes frozen yogurt-inspired soft serve and granola cups along with custom smoothie beverages. Are all made from Kefir—a... [More]
Quantcast