Category
Lifestyle
Assisted Choices
Trend cluster
Category
Shareable
Indulgence
Heavy dishes are reformatted for communal enjoyment at parties.
3.4
Trend score
Trend
What is the Shareable Indulgence trend?
Shareable Indulgence: As more consumers look to rethink their eating habits in the face of the wellness movement, many are beginning to consider indulgent dishes as a treat to be enjoyed on special occasions. Due to this shift, many of these dishes are being reformatted into easily shareable party platters that allow individuals to revisit such foods in responsible portions. This shift is related to the view of special occasions as a time to "break" the self-imposed rules they have made for themselves in the interest of supporting their health.
Trend themes
Themes within the Shareable Indulgence trend
Three behaviours holding the trend together01
Communal Indulgence
The trend of communal indulgence has prompted the creation of shareable versions of once-heavy dishes, forming smaller portions of treat foods that can be enjoyed at parties or special occasions.
02
Creative Food Combining
The trend of combining foods that weren't traditionally paired with one another has led to the creation of unusual, but delicious cross-over dishes like the Quesapizza.
03
Alternative Takes on Classics
There is a trend of re-imagining traditional dishes and comfort foods to come up with creative updates that people can share with one another (e.g. breadstick pizza crusts).
Industry implications
What the Shareable Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverages
As showcased in the examples, the food and beverage industry can take inspiration from these trends and create new and exciting dishes for people to share and enjoy at special occasions or for everyday treats.
For
Hospitality
The hospitality industry can take advantage of the trend of communal indulgence by creating shareable menus and adding exciting new dishes to their menus for people to enjoy together in a social setting.
For
Entertainment
The trend of indulgence and alternative takes on classics creates an opportunity for the entertainment industry to offer creative food options that cater to guests looking for a fun and flavorful experience (e.g. giant grilled cheese for Super Bowl Sunday).
Workshop question
In what ways are consumers encouraged to share your offerings and create rituals around your brand?
Trend signals
Trend signals for Shareable Indulgence
Trend score 3.4 out of 10, from popularity 50%, activity 43%, freshness 8%.
Popularity50%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Shareable Indulgence trend
5 featured examples from Sep 3, 2015 to Feb 5, 2016CategoryLifestyle
Bite-Sized Pizza Pinwheels
The Recipe for Pepperoni Bites Makes a Tasty Dippable Appetizer
Disruptive innovation opportunity: Introduce new products and flavors in the food and beverage industry to meet the growing demand for convenient and flavorful appetizers and snac…
CategoryLifestyle
Breadstick Pizza Crusts
This Unconventional Pizza is Specially Designed for Sharing
Fast food chains can explore the concept of interactive and shareable dishes, like Pizza Hut's Twisted Crust pizza, to enhance customer engagement and differentiate their offering…
CategoryLifestyle
Deep-Fried Cheese Sandwiches
These Super Tasty 'Cheese Frenchees' are a Nebraskan Specialty
Creating and marketing unique deep-fried cheese sandwich variations.
CategoryLifestyle
Macaroni Pizza Quesadillas
This Decadent Food Fusion Sandwich Features Several Meals in One
The food and beverage industry can explore new flavors and combinations to cater to adventurous eaters seeking novel culinary experiences.
CategoryLifestyle
Shareable Grilled Cheese Appetizers
This Giant Grilled Cheese is Perfect for Super Bowl Sunday
New opportunities for food and beverage companies to create and market shareable appetizers that cater to large gatherings and parties.
