Heavy dishes are reformatted for communal enjoyment at parties
Implications - As more consumers look to rethink their eating habits in the face of the wellness movement, many are beginning to consider indulgent dishes as a treat to be enjoyed on special occasions. Due to this shift, many of these dishes are being reformatted into easily shareable party platters that allow individuals to revisit such foods in responsible portions. This shift is related to the view of special occasions as a time to "break" the self-imposed rules they have made for themselves in the interest of supporting their health.
Workshop Question - In what ways are consumers encouraged to share your offerings and create rituals around your brand?
Trend Themes
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Communal Indulgence — The trend of communal indulgence has prompted the creation of shareable versions of once-heavy dishes, forming smaller portions of treat foods that can be enjoyed at parties or special occasions.
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Creative Food Combining — The trend of combining foods that weren't traditionally paired with one another has led to the creation of unusual, but delicious cross-over dishes like the Quesapizza.
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Alternative Takes on Classics — There is a trend of re-imagining traditional dishes and comfort foods to come up with creative updates that people can share with one another (e.g. breadstick pizza crusts).
Industry Implications
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Food and Beverages — As showcased in the examples, the food and beverage industry can take inspiration from these trends and create new and exciting dishes for people to share and enjoy at special occasions or for everyday treats.
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Hospitality — The hospitality industry can take advantage of the trend of communal indulgence by creating shareable menus and adding exciting new dishes to their menus for people to enjoy together in a social setting.
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Entertainment — The trend of indulgence and alternative takes on classics creates an opportunity for the entertainment industry to offer creative food options that cater to guests looking for a fun and flavorful experience (e.g. giant grilled cheese for Super Bowl Sunday).
