Sentimental Branding

Consumers gravitate towards products made with care

Implications - Consumer desires for authenticity and health are converging with the development of products made "with love." This approach evokes trust in the production of a product and transparency of a brand, as well as align with the artisan movement. More importantly, thoughtful, emotive branding such as this goes a long way with the modern consumer, who has witnessed the rise of DIY and maker culture and immediately associates it with high-quality.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
230,787 Total Clicks
Jan 15 - Aug 16
This Year and Warm
Featured Examples
Homespun Soup Packaging - These Soup Packaging Designs Inspire Visions of Homecooking
SCORE 7.3
Warm 8,288 Clicks Pub: May 14, 15
Homespun Soup Packaging
These Soup Packaging Designs Inspire Visions of Homecooking
These lively soup packaging designs use texture and produce-inspired color schemes to communicate the high quality of the brand’s product range. The brown craft paper packages feature... [More]
Homemade Ice Cream Mixes - These Cartons Offer a Variety of Mixes That Can Transform into Ice Cream
SCORE 7
This Year and Warm 1,561 Clicks Pub: Aug 15, 16
Homemade Ice Cream Mixes
These Cartons Offer a Variety of Mixes That Can Transform into Ice Cream
‘Home Cranked Ice Cream Mix’ offers a variety of options and flavors of the popular dessert that people can make at home. The mix can be transformed into ice cream by simply constantly... [More]
Crocheted Carton Branding - This Milk Carton Packaging Takes Inspiration from Granny's Crafts
SCORE 3.9
Mild 5,567 Clicks Pub: Jan 20, 15
Crocheted Carton Branding
This Milk Carton Packaging Takes Inspiration from Granny's Crafts
With a brand named Babuliny Producty, (Grandmother’s Products) it seems natural that the Brandexpert Island Of Freedom creative agency would take inspiration from the handcrafts that a maternal... [More]
Farm Fresh Snack Bars - Made with Local's Products Emphasize Natural and Handmade Origins
SCORE 4.2
Average 1,298 Clicks Pub: Dec 10, 15
Farm Fresh Snack Bars
Made with Local's Products Emphasize Natural and Handmade Origins
Beyond just simply celebrating its healthy products, Made with Local makes a point to celebrate the Atlantic Canadian farmers who provide the ingredients that are lovingly packed into each snack bar.... [More]
Homespun Soup Stock Branding - The Branding for Progresso's Soup Stocks Takes an Artisanal Approach
SCORE 5.5
Warm 665 Clicks Pub: Dec 22, 15
Homespun Soup Stock Branding
The Branding for Progresso's Soup Stocks Takes an Artisanal Approach
Progresso is a brand that recently overhauled its packaging to better reflect its more than 100-years of history, an effort that can be observed in the branding for its soup stocks. The vibrant blue... [More]
Homespun Granola Packaging - This Example of Granola Branding Features Farmyard Illustrations
SCORE 3.8
Mild 919 Clicks Pub: Feb 22, 16
Homespun Granola Packaging
This Example of Granola Branding Features Farmyard Illustrations
The artisanal, homespun granola packaging concept for Grounds of Alexandria’s Lightly Toasted Granola boasts the image of a rooster that will transport the individual to rural settings. The... [More]
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