The artisanal, homespun granola packaging concept for Grounds of Alexandria's Lightly Toasted Granola boasts the image of a rooster that will transport the individual to rural settings. The Lightly Toasted Granola from the Grounds of Alexandria is a high quality breakfast cereal that is part of the brand's new expansion range.
Based in Sydney, Australia, the Grounds of Australia brand tapped the creative team at Squad Ink to dream up an ideal packaging concept. With illustrations by Stuart McLachlan, the project was headed by Matthew Squadrito and Terry Squadrito, while it was designed by Matthew Squadrito and Ruby Grose.
As consumers look to enjoy healthy substitutes to comfort foods, granola continues to be a nutritious option against sugary breakfast cereals.
Key Themes Behind This Trend
- Artisanal Packaging Design
- Packaging designs that feature vivid illustrations to transport individuals to rural settings can be developed for any artisanal food product.
- Healthy Breakfast Foods
- Brands can continue to innovate in the healthy breakfast food space by offering new and unique granola blends with eye-catching packaging designs.
- Illustrated Packaging Concepts
- Incorporating illustrations in packaging concepts is a trend that can be utilized for a range of products, making the product stand out on the shelf and grab consumers' attention.
Where This Applies
- Food and Beverage
- Developing artisanal packaging concepts to enhance the visual appeal of the product can be beneficial in attracting health conscious consumers to a range of food and beverage products.
- Design and Creative
- Design agencies can capitalize on the illustrated packaging trend by incorporating creative graphics and engaging illustrations to enhance the visual appeal of a range of products.
- Advertising and Marketing
- Advertising and marketing agencies can focus on creating impactful messaging around the nutritional benefits of healthy breakfast foods to appeal to the growing health conscious consumer demographic.
