Luxury hotels cultivate consumer affections with in-house pets
Implications - As luxury hotel brands attempt to woo back consumers in a time marked by the emergence of budget-friendly accommodations, they are beginning to incorporate on-site pets that inspire a feeling of home. Often boasting their own program of activities, such mascots serve as an ideal marketing tool for hotels looking to engage consumers on a personal, emotional level. This shift speaks to the need for luxury brands to go above and beyond to delight the consumer in order to compete with tempting cost-effective alternatives.
Workshop Question - What is an unexpected and highly unique element your brand can add to its products/services or campaigns, in order to compete with more established or cost-effective options?
Trend Themes
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Pet Concierge Program — Luxury hotels are incorporating pets as concierge ambassadors to provide memorable experiences and cultivate an affectionate response from guests.
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Boutique Pet Hotels — The rise of boutique pet hotels for cats and dogs provides luxury services and one-on-one care to cater to the pet industry's increasing demand for pampering.
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Marketing Through Experience — Luxury hotel brands are incorporating unique experiential amenities to engage consumers on a personal, emotional level as a marketing tool.
Industry Implications
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Hospitality Industry — Luxury hotels are shifting towards incorporating unique experiential amenities and pets as concierge ambassadors, providing memorable experiences for guests.
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Pet Industry — The rise of boutique pet hotels that provide luxury services and one-on-one care cater to the pet industry's increasing demand.
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Marketing Industry — Marketing professionals are exploring unique experiential amenities to engage customers on a personal, emotional level and create brand differentiation.
5 Featured, 41 Examples:
163,573 Total Clicks
Date Range:
Feb 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:
