Category
Lifestyle
Assisted Choices
Trend cluster
Category
Chilled
Snacking
Freeze-dried fruit snacks offer a form of conveniently packaged health.
2.7
Trend score
Trend
What is the Chilled Snacking trend?
Chilled Snacking: Many manufacturers are offering freeze-dried fruit snacks that offer pure ingredients with a longer shelf-life. Free of chemical additives, these offerings appeal to the time-crunched, health-conscious consumer, both in the form of a stand-alone snack and as a beverage supplement. The modern consumer can ultimately be understood as someone who appreciates a variety of uses with every product.
Trend themes
Themes within the Chilled Snacking trend
Three behaviours holding the trend together01
Freeze-Dried Snacks
The trend of offering freeze-dried snack foods is evidence of the growing demand for natural and healthy products with a longer shelf life that attract the health and time-conscious customer.
02
Convenience in Snacking
The growth of brands like Natierra and Homegrown Organic Farms offering bags of pre-cut snacks, including frozen avocado, is an illustration of the growing need for convenient, healthy, and fresh food options.
03
Healthy Ices
LifeIce's all-natural and flavourful ice chips exemplify the trend of creating more health-positive and portable snack options.
Industry implications
What the Chilled Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry should take a cue from the freeze-dried snack manufacturers by exploring more healthy and natural products with an extended shelf life as the demand continues to increase.
For
Packaging Industry
There is an innovation opportunity in creating more sustainable, eye-catching, and functional packaging to grab consumers' attention while still preserving the natural and chemical-free state of the products.
For
Retail and Distribution
Both retail and distribution businesses can take advantage of the convenience trend by improving and expanding upon the current pre-cut or prepackaged options to capitalize on the growing demand for healthy and convenient snacks.
Workshop question
What do consumers find inconvenient about your industry and how can you innovate around that?
Trend signals
Trend signals for Chilled Snacking
Trend score 2.7 out of 10, from popularity 37%, activity 37%, freshness 8%.
Popularity37%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Chilled Snacking trend
5 featured examples from Jan 19, 2016 to Feb 3, 2017CategoryLifestyle
Frozen Superfood Cubes
LifeIce's All-Natural Ice Chips Make a Healthy, Cooling Snack
The food and beverage industry can explore new opportunities by incorporating flavored superfood ice cubes and all-natural frozen treats into their product lines.
CategoryLifestyle
Freeze-Dried Fruit
Homegrown Organic Farms' Products are Convenient, Healthy and Full of Flavor
Opportunity for food and beverage companies to invest in freeze-drying technology to create healthy and convenient snack options.
CategoryLifestyle
Chocolate-Covered Fruit Bites
Natierra's Chocolate-Covered Fruit is Freeze-Dried for Easy Snacking
The snack food industry can benefit from incorporating chocolate-covered fruit snacks as a new and indulgent option for consumers.
CategoryLifestyle
Freeze-Dried Fruit Snacks
Crunchies Offers Fresh, Crunchy and Healthy Fruit Snacks
Opportunity for food companies to expand their snack offerings with innovative freeze-dried fruit snacks.
CategoryLifestyle
Pre-Sliced Frozen Avocados
Nanna's Sells Chopped Frozen Avocados by the Bag
Disruptive innovation opportunity: Explore new ways to reimagine traditional frozen food products, such as introducing unique fruits or vegetables in convenient and easy-to-use fo…
