Monochromatic Health

Healthy food and beverage takes a sleeker approach to branding

Implications - Food and beverage products espousing the benefits of health and wellness have often taken a light, youthful approach to branding. However, in an attempt to upscale their offerings, many brands are now turning to sleek, monochromatic labeling, often referencing craft products, instead. A scaled-back approach not only stands out on shelves, but also evokes a quiet confidence in the quality and authenticity of the product, which is especially important to discerning consumers.
SCORE 4.9
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200,180 Total Clicks
Jul 15 - Feb 16
Warm
Featured Examples
Charcoal Detox Drinks - Lulli's 'BLACK MAGIC: Activated Charcoal Elixir' Boosts One's Metabolism
SCORE 6.7
Warm 3,975 Clicks Pub: Feb 9, 16
Charcoal Detox Drinks
Lulli's 'BLACK MAGIC: Activated Charcoal Elixir' Boosts One's Metabolism
Lulli’s ‘BLACK MAGIC: Activated Charcoal Elixir’ is a nutrient-filled detox drinks that is proven to beautify skin’s appearance while promoting healthy weight management.... [More]
Probiotic Coffee Beverages - This 'Jus by Julie' Drink Combines Coffee and Probiotics
SCORE 6.9
Warm 1,698 Clicks Pub: Feb 6, 16
Probiotic Coffee Beverages
This 'Jus by Julie' Drink Combines Coffee and Probiotics
Rather than having to consume coffee and probiotics separately, this Jùs by Julie product preemptively combines both. For the creation of this cold brew coffee product, Jùs by Julie teamed up with... [More]
Gourmet Soup Mixes - Gourmet Bistro Soups Were Created with the Busy Young Professional in Mind
SCORE 3.1
Mild 1,450 Clicks Pub: Jul 27, 15
Gourmet Soup Mixes
Gourmet Bistro Soups Were Created with the Busy Young Professional in Mind
Targeted at busy young professionals who value flavor but who may not have a lot of time to cook, these gourmet soups balance convenience and quality. A product of Chile, the Gourmet Bistro range is... [More]
Drinkable Meal Replacements - Ambronite is an Organic Meal Alternative That One Can Drink
SCORE 3.4
Mild 808 Clicks Pub: Nov 5, 15
Drinkable Meal Replacements
Ambronite is an Organic Meal Alternative That One Can Drink
Ambronite is a drinkable meal replacement that is jam-packed with essential nutrients and vitamins. The organic powder is free from harmful additives and artificial ingredients, making it ideal for... [More]
Sweet Superfood Popcorn - Sakara Life's Sweetened Popcorn Encourages Healthy Snacking
SCORE 3.7
Mild 553 Clicks Pub: Jan 19, 16
Sweet Superfood Popcorn
Sakara Life's Sweetened Popcorn Encourages Healthy Snacking
Popcorn is so often loaded with butter and artificial flavors that it no longer makes a great healthy snacking option. However, healthy meal delivery company Sakara Life is on a mission to prove... [More]
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