Category
Lifestyle
Assisted Choices
Trend cluster
Category
Monochromatic
Health
Healthy food and beverage takes a sleeker approach to branding.
3.8
Trend score
Trend
What is the Monochromatic Health trend?
Monochromatic Health: Food and beverage products espousing the benefits of health and wellness have often taken a light, youthful approach to branding. However, in an attempt to upscale their offerings, many brands are now turning to sleek, monochromatic labeling, often referencing craft products, instead. A scaled-back approach not only stands out on shelves, but also evokes a quiet confidence in the quality and authenticity of the product, which is especially important to discerning consumers.
Trend themes
Themes within the Monochromatic Health trend
Three behaviours holding the trend together01
Monochromatic Branding
Health and wellness brands are turning to sleek, monochromatic labeling for a scaled-back approach, which evokes a quiet confidence in the quality and authenticity of the product.
02
Drinkable Meal Replacements
As people become more health-conscious, drinkable meal replacements like Ambronite are gaining popularity as they're jam-packed with essential nutrients, ideal for fitness buffs on the go.
03
Probiotic Infused Products
Consumers are looking for new versions of products that they would normally consume, with the addition of probiotics, proven to boost immune and digestive health, as well as assist with the absorption of vitamins and nutrients.
Industry implications
What the Monochromatic Health trend means for industry
Where the trend changes the playbookFor
Health and Wellness
As the health and wellness industry grows, businesses can tap into the trend of monochromatic branding to stand out on shelves and evoke a sense of quality and authenticity.
For
Food and Beverage
Drinkable meal replacements offer convenient, nutrient-dense options for busy people, and are also ideal for fitness enthusiasts on the go.
For
Beauty and Personal Care
Probiotic-infused products like Lulli's 'BLACK MAGIC: Activated Charcoal Elixir' offer health-boosting benefits for skin and weight management, becoming a great addition to beauty regimens.
Workshop question
Reimagine your brand in it's most simplified form, what does this look like from a packaging/marketing perspective?
Trend signals
Trend signals for Monochromatic Health
Trend score 3.8 out of 10, from popularity 55%, activity 50%, freshness 8%.
Popularity55%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Monochromatic Health trend
5 featured examples from Jul 27, 2015 to Feb 10, 2016CategoryLifestyle
Charcoal Detox Drinks
Lulli's 'BLACK MAGIC: Activated Charcoal Elixir' Boosts One's Metabolism
The health and wellness industry can capitalize on the activated charcoal detox trend by offering a range of detox products and programs.
CategoryLifestyle
Probiotic Coffee Beverages
This 'Jus by Julie' Drink Combines Coffee and Probiotics
The coffee industry can explore disruptive innovations by incorporating probiotics into their product offerings.
CategoryLifestyle
Gourmet Soup Mixes
Gourmet Bistro Soups Were Created with the Busy Young Professional in Mind
The gourmet soup mixes cater to the growing demand for convenient and high-quality food options.
CategoryLifestyle
Drinkable Meal Replacements
Ambronite is an Organic Meal Alternative That One Can Drink
Opportunity for disruptive innovation in the food and beverage industry by offering convenient, nutrient-rich drinkable meal alternatives.
CategoryLifestyle
Sweet Superfood Popcorn
Sakara Life's Sweetened Popcorn Encourages Healthy Snacking
The Sweet Superfood Popcorn from Sakara Life is an opportunity for the healthy snack food industry to create snack alternatives with clean ingredients.
