Purposeful Packaging

Targeting seasonal celebrations, brands offer packages with custom messages

Implications - Taking advantage of heightened engagement during holidays and special occasions, brands are turning to custom packaging designs to transform ordinary products into designs they can share. Allowing consumers to add holiday messages and personal pictures to snack bags and canned foods, brands are not only tailoring products to distinct consumer interests, but are also transforming food items into products that fulfill more than just a need for consumption.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
141,810 Total Clicks
May 15 - Nov 16
This Year and Warm
MarketingLifestyleFoodBranding
Featured Examples
Personalized Chip Bag Designs - The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
SCORE 6.9
Warm 3,754 Clicks Pub: Feb 2, 16
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
This past summer, Frito Lay experimented with personalized packaging in the form of its ‘LAY’S Summer Days’ campaign. Similar to Coca-Cola’s popular ‘Share a Coke’... [More]
Customizable Cookie Packaging - Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
SCORE 6.3
Warm 4,729 Clicks Pub: Nov 9, 15
Customizable Cookie Packaging
Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
Cookies and milk at Christmastime is a cherished snack and with this holiday packaging, Oreo invites consumers to send their friends and family a custom-wrapped gift of Christmas cookies. Oreo&#... [More]
Custom Cereal Boxes - This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
SCORE 4.4
Average 1,155 Clicks Pub: Dec 1, 15
Custom Cereal Boxes
This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
Most people would be underwhelmed at receiving a cereal box as a gift—unless it came in completely personalized packaging. For Christmas this year, Kellogg’s ran a contest where 40 consumers... [More]
Seasonal Hot Cereal Mixes - Mixit.ca is Offering a New Line of Customizable Cereals for the Holidays
SCORE 4.8
This Year and Average 487 Clicks Pub: Nov 17, 16
Seasonal Hot Cereal Mixes
Mixit.ca is Offering a New Line of Customizable Cereals for the Holidays
With the holiday season in full swing and cooler temperatures on the way, Mixit.ca is offering a new line of hot cereal mixes that make the perfect breakfast for chilly winter mornings. Bursting... [More]
Festively Personalized Spreads - Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
SCORE 3.7
Mild 851 Clicks Pub: Dec 1, 15
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
For the holidays this year, Marmite introduced a pop-up shop that’s giving out personalized products jars to consumers. Over the past year or so, the brand has been running a campaign that... [More]
Customized Can Campaigns - The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
SCORE 2.4
Untested 1,321 Clicks Pub: May 25, 15
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
Get Well Soup was a clever social media-driven campaign promoting Heinz’s new line of soups that was launched at the start of cold and flu season during the fall of 2014. Partnering with the... [More]
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