Purposeful Packaging

Targeting seasonal celebrations, brands offer packages with custom messages

Implications - Taking advantage of heightened engagement during holidays and special occasions, brands are turning to custom packaging designs to transform ordinary products into designs they can share. Allowing consumers to add holiday messages and personal pictures to snack bags and canned foods, brands are not only tailoring products to distinct consumer interests, but are also transforming food items into products that fulfill more than just a need for consumption.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
160,981 Total Clicks
Nov 15 - Nov 17
This Year and Warm
MarketingLifestyleFoodBranding
Featured Examples
Personalized Chip Bag Designs - The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
SCORE 6.3
Warm 4,506 Clicks Pub: Feb 2, 16
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
This past summer, Frito Lay experimented with personalized packaging in the form of its ‘LAY’S Summer Days’ campaign. Similar to Coca-Cola’s popular ‘Share a Coke’... [More]
Customizable Cookie Packaging - Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
SCORE 5.8
Warm 6,179 Clicks Pub: Nov 9, 15
Customizable Cookie Packaging
Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
Cookies and milk at Christmastime is a cherished snack and with this holiday packaging, Oreo invites consumers to send their friends and family a custom-wrapped gift of Christmas cookies. Oreo&#... [More]
Customizable Holiday Coffee Cups - The New Starbucks Red Holiday Cup Encourages Togetherness
SCORE 6.4
This Year and Warm 439 Clicks Pub: Nov 29, 17
Customizable Holiday Coffee Cups
The New Starbucks Red Holiday Cup Encourages Togetherness
The Starbucks Red Holiday Cup has been unveiled by the brand as the second new packaging announcement of the year that features a distinct focus on togetherness. Featuring an all-red design that is... [More]
Custom Cereal Boxes - This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
SCORE 3.9
Mild 1,433 Clicks Pub: Dec 1, 15
Custom Cereal Boxes
This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
Most people would be underwhelmed at receiving a cereal box as a gift—unless it came in completely personalized packaging. For Christmas this year, Kellogg’s ran a contest where 40 consumers... [More]
Customized Chocolate Eggs - The Seasonal Packaging for Kinder Embraces Personalized Details
SCORE 5.9
This Year and Warm 221 Clicks Pub: Nov 28, 17
Customized Chocolate Eggs
The Seasonal Packaging for Kinder Embraces Personalized Details
This year, Kinder is embracing festive, personalized packaging for its seasonal range in the UK, now making it possible for kids to receive a tailored gift package complete with an egg-shaped... [More]
Seasonal Hot Cereal Mixes - Mixit.ca is Offering a New Line of Customizable Cereals for the Holidays
SCORE 3.8
Mild 787 Clicks Pub: Nov 17, 16
Seasonal Hot Cereal Mixes
Mixit.ca is Offering a New Line of Customizable Cereals for the Holidays
With the holiday season in full swing and cooler temperatures on the way, Mixit.ca is offering a new line of hot cereal mixes that make the perfect breakfast for chilly winter mornings. Bursting... [More]
Quantcast