Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portioned
Customization
Consumers indulge in desserts that come with mix-in toppings.
2.7
Trend score
Trend
What is the Portioned Customization trend?
Portioned Customization: Many consumers are embracing snacks boasting packaging concepts that enable customization with mix-in toppings. Offering a portion-controlled approach that makes snacking on sweets less guilt-inducing, these products allow consumers to make their own choices regarding texture, taste and caloric intake. This progression speaks to the consumer desire for control over what goes into their food products and the interest in user-selected, post-purchase customization.
Trend themes
Themes within the Portioned Customization trend
Three behaviours holding the trend together01
Portioned Customization
Consumers are embracing snacks that offer mix-in toppings for portion-controlled snacking with user-selected, post-purchase customization.
02
Dual-Container Packaging
Brands are using dual-container packaging to offer consumers control over the amount and timing of mix-ins, toppings, and flavors, enhancing customization and convenience simultaneously.
03
Disruptive Superfood Treats
New snack formats like portable acai bowl sorbets and indulgent superfood yogurt cups are providing a healthier and more flavorful way to enjoy on-demand dessert snacking.
Industry implications
What the Portioned Customization trend means for industry
Where the trend changes the playbookFor
Food Packaging
Innovative dual-container food packaging solutions offer control over the amount, timing, and options of custom additions, thus enabling new businesses in the market as well as streamlining existing ones.
For
Healthy Snacks
The trend toward portion-controlled snacks that focus on nutritional benefits and ingredient transparency opens opportunities for brands to tap into, especially in regions where preferences lean towards guilt-free treats.
For
Dessert Alternatives
As consumers grow more health-conscious, businesses that can provide an indulgent experience with powerful nutritional benefits either through innovative new products or inventive recipe development are set for success.
Workshop question
How can your brand incorporate new aspects of customization to allow consumers a sense of control?
Trend signals
Trend signals for Portioned Customization
Trend score 2.7 out of 10, from popularity 31%, activity 41%, freshness 8%.
Popularity31%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Portioned Customization trend
6 featured examples from May 20, 2015 to Nov 23, 2016CategoryLifestyle
Sorbet Granola Snacks
'Acaico' is a Portable Acai Bowl Snack Paired with Crunchy Granola Toppings
The convenient and nutritious nature of Acaico appeals to the health food industry.
CategoryLifestyle
Low-Fat Dessert Yogurts
YoCrunch Yogurt is Infused With Familiar Confections
The food and beverage industry can explore low-fat dessert yogurts and customizable snack packaging to capture health-conscious consumers who also have a sweet tooth.
CategoryLifestyle
Hybrid Dessert Yogurt
Muller's Yogurt Dessert Channels the Taste of Indulgent Treats
Muller Yogurt's dessert-inspired yogurt line and innovative packaging techniques show the potential for disruption and innovation in the snack food industry.
CategoryLifestyle
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
Opportunity for companies in the food and beverage industry to create innovative and customizable dessert options.
CategoryLifestyle
Indulgent Yogurt Cups
Gevina's 'Greek Crunch' Range Provides Flavorful Yogurt Toppings
The dairy industry can explore creating innovative yogurt products with unique and indulgent toppings to attract consumers looking for new and exciting options.
CategoryLifestyle
Hot Sauce Yogurts
This Sriracha Mango Greek Yogurt by Chobani Mixes Piquant and Fruity Flavors
Exploring new flavor combinations and innovative packaging designs to stand out in the dairy industry and meet evolving consumer preferences.
