Category
Tech
Delegated Interfaces
Trend cluster
Category
Elitist
Analog
The novelty of low-tech translates into prestige to establish individualism.
3.8
Trend score
Trend
What is the Elitist Analog trend?
Elitist Analog: Rarity has always been tied to exclusivity, and exclusivity to prestige. As society becomes wholly digitized, analog items -- such as notebooks or record players -- become symbols of elitism. Contemporary, high-end design drives this point home, adding fuel to the divergent fire of a tech backlash.
Trend themes
Themes within the Elitist Analog trend
Three behaviours holding the trend together01
Analog Elitism
As society becomes wholly digitized, analog items become symbols of elitism, creating opportunities for contemporary, high-end designs.
02
Hyperconnectivity Reaction
Consumers are reacting against hyperconnectivity and are seeking a balance between their digital and analog lives, leading to the creation of smart analog products.
03
Return to Luxury Writing
The backlash against impersonal digital communication has led to a resurgence of luxury writing items such as pens, typewriters, and pen holders.
Industry implications
What the Elitist Analog trend means for industry
Where the trend changes the playbookFor
Luxury Stationery
Luxury writing instruments, paper, and accessories offer opportunities for high-end, handcrafted designs that appeal to consumers seeking a return to the art of handwriting.
For
Smart Analog Technology
Smart analog items, such as clocks and notebooks, that address the issues of hyperconnectivity offer opportunities for designers to create products that balance modern technology with traditional design.
For
Home Decor and Wellness
Products that blend technology with the natural world, such as salt lamps and nature-inspired designs, offer opportunities for designers to create stylish and healthy home decor and wellness products.
Workshop question
What can you tweak about your product or experience to communicate more of a sense of prestige?
Trend signals
Trend signals for Elitist Analog
Trend score 3.8 out of 10, from popularity 49%, activity 57%, freshness 8%.
Popularity49%
Activity57%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elitist Analog trend
7 featured examples from Jun 30, 2015 to Aug 13, 2016CategoryTech
Soft Handmade Tablet Cases
The DFRshop Felt and Leather iPad Cover Features Ample Storage Space
Companies in the tech accessory industry can incorporate handmade and multi-faceted designs for their products.
CategoryArt & Design
Vertical Vinyl Players
The Floating Record Aligns Vinyl Records Vertically
The audio equipment manufacturing industry can explore new product designs and features to cater to the trend of vertical vinyl players.
CategoryArt & Design
Rare Oak Pen Holders
This Luxury Handcrafted Pen Case is Made Out of 5,300-Year-Old Bog Oak
Luxury brands can capitalize on the trend towards personalized, exclusive desk accessories by offering high-end writing utensils, pen cases, and other luxury goods.
CategoryArt & Design
Retro Coffee Grinders
The Ceramic Burr Manual Coffee Grinder Provides Perfect Results Every Time
The rise of manual coffee grinders has created opportunities for innovation in the coffee industry, particularly for businesses that are focused on offering a variety of coffee br…
CategoryArt & Design
Notifying Smart Clocks
This Smart Wall Clock Design Addresses Hyperconnectivity Problems in Users
The integration of smart technology into traditional analog devices, such as wall clocks, offers disruptive innovation opportunities for the tech industry.
CategoryFashion
Analog Dial Timepieces
The V02MKII Minimalist Watch Features an Unusual Square Shape
Traditional analog watch manufacturers can focus on creating aesthetically pleasing designs that prioritize form over tech features.
CategoryLifestyle
App-Connected Salt Lamps
The 'Zencube' is a Stylish and Healthy Home Accessory
Disruptive innovation opportunity: Introduce smart, aesthetically pleasing home decor items that offer functional benefits and integrate seamlessly with various interior design st…
