The novelty of low-tech translates into prestige to establish individualism
Implications - Rarity has always been tied to exclusivity, and exclusivity to prestige. As society becomes wholly digitized, analog items -- such as notebooks or record players -- become symbols of elitism. Contemporary, high-end design drives this point home, adding fuel to the divergent fire of a tech backlash.
Workshop Question - What can you tweak about your product or experience to communicate more of a sense of prestige?
Trend Themes
1. Analog Elitism - As society becomes wholly digitized, analog items become symbols of elitism, creating opportunities for contemporary, high-end designs.
2. Hyperconnectivity Reaction - Consumers are reacting against hyperconnectivity and are seeking a balance between their digital and analog lives, leading to the creation of smart analog products.
3. Return to Luxury Writing - The backlash against impersonal digital communication has led to a resurgence of luxury writing items such as pens, typewriters, and pen holders.
Industry Implications
1. Luxury Stationery - Luxury writing instruments, paper, and accessories offer opportunities for high-end, handcrafted designs that appeal to consumers seeking a return to the art of handwriting.
2. Smart Analog Technology - Smart analog items, such as clocks and notebooks, that address the issues of hyperconnectivity offer opportunities for designers to create products that balance modern technology with traditional design.
3. Home Decor and Wellness - Products that blend technology with the natural world, such as salt lamps and nature-inspired designs, offer opportunities for designers to create stylish and healthy home decor and wellness products.
7 Featured, 63 Examples:
275,067 Total Clicks
Date Range:
Jun 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:
