The V02MKII timepieces by Swedish retailer VOID watches diverge from the current wave of digital design to offer a simple analog dial that focuses on presentation rather than tech features. The V02MKII watch is a return to simpler design offering an unusual square shape complete with a unique set of semi-circle dials that tell the wearer the time.
The V02MKII watch seems to draw its inspiration from auto dashboards with a series of colored hands and numerical graphics arranged in a semi-circle dial. The semi-circle is quite untraditional for a time face that is often circular or entirely digital. The watch marks the hour, minute and seconds and comes with a thickly woven wristband in a variety of monochromatic shades. The watch is available in silver, black or brown colorways to match virtually any outfit.
Key Themes Behind This Trend
- Analog Dial Timepieces
- A trend of offering aesthetically pleasing, traditional watch designs that focus on presentation rather than technology creates an opportunity for the analog watch industry to innovate with unique shapes and designs.
- Semi-circle Dials
- The use of semi-circle dials in an otherwise traditional wristwatch design creates an opportunity for designers to play with unique layouts that could differentiate this watch style from others.
- Return to Simpler Design
- The trend of returning to simpler, more traditional designs with fewer tech features opens up the opportunity for traditional watch manufacturers to capture a new market of users who prioritize form over function.
Where This Applies
- Analog Watch Manufacturing
- Traditional analog watch manufacturers can focus on creating aesthetically pleasing designs that prioritize form over tech features.
- Fashion Accessories
- As these watches prioritize presentation and design over technology, they can be marketed as a fashion accessory rather than a timekeeping device, creating an opportunity for fashion retailers.
- Auto Industry Collaboration
- The semi-circle dial design seems to draw inspiration from automotive dashboards, so there is an opportunity for watch manufacturers to collaborate with the auto industry to jointly develop unique designs that incorporate both aesthetics.
