Trend cluster
Category

Enclosed
Garden

Indoor gardening in homes and building emerges to satisfy eco aesthetics.

Indoor Gardening SystemsIndoor Garden CafesLuminous Vertical GardensIndustrial Indoor GardensOverflowing Foliage Offices

Trend

What is the Enclosed Garden trend?

Enclosed Garden: Public and residential architecture is seeing a widespread incorporation of indoor gardens as consumers become more invested in both the health and sustainability of their environments. This continued blurring of indoor and outdoor spaces speaks to the influence of the eco movement in determining aesthetic preferences, as well as the desire for enhanced quality of life.

Trend themes

Themes within the Enclosed Garden trend

Three behaviours holding the trend together
01

Indoor Green Spaces

As consumers become more eco-conscious and invest in both the health and sustainability of their environments, there is a growing incorporation of indoor gardens in public and residential architecture.

02

Vertical Gardening

With a growing demand for products that allow consumers to grow their own food in urban environments, there is a trend of vertical gardening systems that bring the urban garden indoors.

03

Integrated Workspaces

To inspire creativity among employees, companies are designing unique workspaces with different themes and floors that cascade across each level, blurring the lines between indoor and outdoor spaces.

Industry implications

What the Enclosed Garden trend means for industry

Where the trend changes the playbook
For

Architecture

With a growing incorporation of indoor gardens in public and residential architecture, there is an opportunity to innovate new eco-friendly building designs that seamlessly incorporate natural green spaces.

For

Sustainability

As more companies and individuals invest in eco-conscious lifestyles, there is an opportunity to develop new products and systems that encourage sustainable practices such as vertical gardening, indoor hydroponic systems, and sustainable garden skyscrapers.

For

Urban Agriculture

As the demand for products that allow consumers to grow their own food in urban environments continues to grow, there is an opportunity to develop new indoor gardening systems that are portable, yet contained eco-systems.

Workshop question

How could your industry benefit from embracing emerging the Millennial norms that spark small-space living and indoor gardening?

Trend signals

Trend signals for Enclosed Garden

Trend score 5.9 out of 10, from popularity 84%, activity 85%, freshness 8%.

Popularity84%
Activity85%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Enclosed Garden trend

6 featured examples from Oct 7, 2014 to Mar 15, 2016