The 2017 Starbucks holiday red cups have just been released, introducing the brand's first-ever color-in cup. The illustrated design from Starbucks Creative Studio's Jordan Kay shows pairs of hands, piles of presents and a range of other fun and festive holiday motifs.
The message behind this year's cup is to 'Give Good' to others with a small act of kindness, whether that means holding the door for a stranger or giving a gift to a loved one.
For the arrival of the spring season earlier this year, Starbucks introduced a bold, minimalist collection of to-go coffee cups that featured colored backgrounds and blank circles that could be brought to life with playful illustrations. Even so, Starbucks customers have been decorating their to-go coffee cups for years and this new design gives them all the more reason to get inspired.
Key Themes Behind This Trend
- Customizable Coffee Cups
- The trend of customizable coffee cups allows customers to personalize their drinkware and express their creativity.
- Illustrated Designs
- The trend of using illustrated designs on coffee cups adds a playful and artistic element to the drinking experience.
- Promoting Small Acts of Kindness
- The trend of promoting small acts of kindness through coffee cup designs encourages positive social interactions and a sense of community.
Where This Applies
- Hospitality
- The hospitality industry can leverage the customizable coffee cup trend by offering a variety of designs and options for their guests.
- Art and Design
- The art and design industry can seize the opportunity to collaborate with coffee chains and create unique illustrated designs for coffee cups.
- Marketing and Advertising
- The marketing and advertising industry can utilize the trend of promoting small acts of kindness through coffee cup designs to enhance brand loyalty and foster a positive brand image.
