The 2017 Starbucks holiday red cups have just been released, introducing the brand's first-ever color-in cup. The illustrated design from Starbucks Creative Studio's Jordan Kay shows pairs of hands, piles of presents and a range of other fun and festive holiday motifs.
The message behind this year's cup is to 'Give Good' to others with a small act of kindness, whether that means holding the door for a stranger or giving a gift to a loved one.
For the arrival of the spring season earlier this year, Starbucks introduced a bold, minimalist collection of to-go coffee cups that featured colored backgrounds and blank circles that could be brought to life with playful illustrations. Even so, Starbucks customers have been decorating their to-go coffee cups for years and this new design gives them all the more reason to get inspired.