Consumers turn to globally inspired breakfast for spice
Implications - As they continue to seek spicy flavors, Western consumers are swapping traditional morning fare for globally inspired breakfasts with a kick. The ongoing quest for spice has caused consumers to become more experimental with their choices, and despite busy schedules, breakfast has ultimately increased in importance, especially from a taste perspective. In spite of the health and wellness movement, the modern consumer is continuing to indulge their hedonistic impulses.
Workshop Question - How can your brand elicit hedonistic impulses from consumers?
Trend Themes
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Globally Inspired Breakfasts — The ongoing quest for spice has caused consumers to become more experimental with traditional Western breakfast choices.
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Probiotic and Health-focused Breakfast Options — Consumers are turning to plant-based and probiotic-rich breakfast options to start their day on a healthier note.
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Savory and Spicy Breakfast Foods — Consumers are turning to savory and spicy options for breakfast for more variety and to indulge in hedonistic impulses.
Industry Implications
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Food and Beverage — These trends will impact the food and beverage industry by changing traditional breakfast offerings and creating opportunities for new, globally-inspired products.
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Health and Wellness — The health and wellness industry can capitalize on the growing demand for probiotic and plant-based breakfast options that prioritize health and sustainability.
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Hospitality and Tourism — The hospitality and tourism industry can offer new and unique breakfast experiences that incorporate global flavors and savory options.
