Category
Lifestyle
Assisted Choices
Trend cluster
Category
Streamlined
Energy
Consumers embrace morning dishes that incorporate caffeine.
3.9
Trend score
Trend
What is the Streamlined Energy trend?
Streamlined Energy: As time-strapped consumers look to streamline their morning routine, many are drawn to hybridized breakfast items that incorporate sources of caffeine. At times in hyper-portable form, such foods empower consumers to re-organize their everyday to better serve their needs. This progression is closely related to the consumer desire to reclaim time previously spent on ordinary tasks in the interest of supporting a work-life balance.
Trend themes
Themes within the Streamlined Energy trend
Three behaviours holding the trend together01
Caffeinated Breakfasts
As time-strapped consumers look to streamline their morning routine, many are drawn to hybridized breakfast items that incorporate sources of caffeine.
02
Two-in-One Products
Products like Coffee Cereal that offer a two-in-one feature are ideal for consumers that are looking for foods that offer multiple benefits in one simple item.
03
Beverage-Flavored Foods
As hybrid food and drinks become more popular, it's becoming common to see beverage-flavored food items like Coffee-Flavored Oatmeals and Caffeinated Breakfast Donuts.
Industry implications
What the Streamlined Energy trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry should consider this trend and create more hybrid breakfast options that cater to time-strapped morning consumers.
For
Caffeine Industry
The caffeine industry can benefit from this trend and expand their use of caffeine in different food products.
For
Health and Wellness Industry
The health and wellness industry can innovate this trend by creating more healthy caffeinated breakfast options like Energizing Peanut Spreads.
Workshop question
When it comes to simplifying a consumer's day-to-day routines, how can your brand offer a time-saving solution?
Trend signals
Trend signals for Streamlined Energy
Trend score 3.9 out of 10, from popularity 61%, activity 49%, freshness 8%.
Popularity61%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Streamlined Energy trend
7 featured examples from Mar 28, 2015 to Apr 20, 2016CategoryLifestyle
Caffeniated Breakfast Donuts
These Morning Desserts are Filled With Banana and Espresso Powder
Opportunity for companies to develop new products that cater to the growing demand for healthier sweet treats and edible caffeine.
CategoryLifestyle
Raw Matcha Macaroons
This Heathy Green Tea-Infused Macaroon Recipe Does Not Require Any Baking
The health food industry can capitalize on the popularity of raw desserts, matcha, and no-bake recipes to appeal to health-conscious consumers.
CategoryLifestyle
Oatmeal Latte Recipes
The How Sweet It Is Homemade Breakfast Latte Combines Coffee and Porridge
Oatmeal lattes provide a new option for coffee shops and cafes looking to stand out in a crowded marketplace.
CategoryLifestyle
Caffeinated Cereals
This Coffee Cereal Blends Two Breakfast Items in One Serving
The food and beverage industry can explore the creation of more two-in-one products, like coffee-flavored cereals, to cater to busy individuals.
CategoryLifestyle
Caffeinated Quinoa Breakfasts
This Breakfast Quinoa Replaces an Unhealthy Morning Mocha Latte
Explore new product offerings in the food and beverage industry by introducing innovative breakfast options using quinoa and coffee.
CategoryLifestyle
Coffee-Flavored Oatmeals
This Flavored Oatmeal Channels the Taste of 'Hot Breakfast Coffee'
Food manufacturers can capitalize on the flavored oatmeal trend and create innovative products that cater to busy consumers who want unique breakfast options.
CategoryLifestyle
Energizing Peanut Spreads
Yumbutter's Newest Product is Infused with Fair Trade Coffee
The food industry can capitalize on the trend of energy-infused food products by developing new and innovative offerings that cater to consumers' desire for convenient, healthy, a…
