Consumers embrace morning dishes that incorporate caffeine
Implications - As time-strapped consumers look to streamline their morning routine, many are drawn to hybridized breakfast items that incorporate sources of caffeine. At times in hyper-portable form, such foods empower consumers to re-organize their everyday to better serve their needs. This progression is closely related to the consumer desire to reclaim time previously spent on ordinary tasks in the interest of supporting a work-life balance.
Workshop Question - When it comes to simplifying a consumer's day-to-day routines, how can your brand offer a time-saving solution?
Trend Themes
-
Caffeinated Breakfasts — As time-strapped consumers look to streamline their morning routine, many are drawn to hybridized breakfast items that incorporate sources of caffeine.
-
Two-in-one Products — Products like Coffee Cereal that offer a two-in-one feature are ideal for consumers that are looking for foods that offer multiple benefits in one simple item.
-
Beverage-flavored Foods — As hybrid food and drinks become more popular, it's becoming common to see beverage-flavored food items like Coffee-Flavored Oatmeals and Caffeinated Breakfast Donuts.
Industry Implications
-
Food Industry — The food industry should consider this trend and create more hybrid breakfast options that cater to time-strapped morning consumers.
-
Caffeine Industry — The caffeine industry can benefit from this trend and expand their use of caffeine in different food products.
-
Health and Wellness Industry — The health and wellness industry can innovate this trend by creating more healthy caffeinated breakfast options like Energizing Peanut Spreads.
