Pranks have always been a fun way for marketers to get advertising for their products and this cereal marketing ploy is no exception.
The people at Kellog's decided to give away free chocolates to strangers walking by. The clueless civilians would then later walk into an alley or street corner and then get chased down by Kellog's 'chocovores.' Hidden cameras filmed the individual as they ran away from the cereal mascot in horror and disbelief. The chocovores aren't particularly frightening, but one can understand why being chased down by a mob of them could induce anyone into a panicked frenzy.
Humorous pranks are a creative new method that companies and brands are using in order to engage and attract more consumers.