Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Musical Beer Pranks to Friendship-Testing Beer Ads

 - Jun 13, 2014
People are not just living in the age of technology anymore, but the age of the Internet and these examples of beer publicity stunts show why that is an important distinction. When everyone is sharing anything and everything that sparks some sort of emotional response, a focus on campaigns that can go viral online is something many, if not all, companies should consider executing.

In these examples of beer publicity stunts, friendships have been tested, people's patriotism have been highlighted and a single man was even put through surreal and adventurous night for an epic Super Bowl commercial that got everyone talking. In a world inundated with print and video ads, people are becoming more responsive to experiences, whether their own or vicarious ones they can relate to on a meaningful level.