The Starbucks Red Holiday Cup has been unveiled by the brand as the second new packaging announcement of the year that features a distinct focus on togetherness. Featuring an all-red design that is accented by a white heart, the cup is finished with two hands forming around the shape to convey a humanistic tone. This allows customers to write in the name of a loved one and give them the hot drink as a sign of their appreciation for their relationship.
The Starbucks Red Holiday Cup comes as a customizable branding effort that increases the company's reach by encouraging customers to put their own spin on its product. This creates a sense of closeness to the brand by including it in a more personal moment between friends, family or lovers.